Revenue per available room (RevPAR) for Spanish hotels stands at an average of €125.4 in 2025, 5.5% higher than in 2025
- The average price for a night in a Spanish hotel has reached a new all-time high, standing at €166.1 in 2025, up 4.8% from the €158.5 recorded in 2024. Growth has been close to 10% in destinations such as the Balearic Islands, Marbella, Benidorm, and Zaragoza.
- Hotel occupancy across Spain in 2025 was 75.5%, 0.7% higher than in 2024, reflecting a move toward positive stability at the upper end of the indicator’s historical range. The highest annual occupancy was recorded in Málaga at 82.4%, followed by the Canary Islands at 81.5%.
- Madrid continues to show very strong performance, with ADR increasing by 5.3% and RevPAR by 6.4%, while Barcelona remains stable, with the same occupancy as in 2024 and a very slight decline, of less than 1%, in prices and revenue.
The Hotel Barometer, jointly prepared by STR and Cushman & Wakefield, shows that by the end of 2025 the Spanish hotel industry is in excellent health, with a 5.5% increase in revenue per available room (RevPAR) compared to the previous year, as well as a 4.8% rise in average daily rate (ADR). Both indicators had already reached all-time highs in 2024, and the close of 2025 confirms that there was still room for growth, with stable occupancy, which edged up slightly by 0.7%.
Specifically, the average price for a night in a Spanish hotel stood at €166.1 in 2025, compared with €158.5 in 2024. Meanwhile, RevPAR reached €125.4, versus €118.8 for full-year 2024. These very positive results in both revenue and average prices were achieved with an overall average occupancy of 75.5%, half a percentage point higher than the 75% recorded in 2024.
According to Elvira Arjona, Account Manager Spain at STR: "Spain’s 4.8% growth in ADR is well above that of Europe as a whole (1.2%) and also higher than that of Southern Europe (3.5%). As for RevPAR, Spain continues to be one of the leading destinations, with a 5.5% increase, outperforming European growth (2.1%) and that of Southern Europe (3.9%). As destinations, the Balearic Islands and Marbella are consolidating their positions as benchmarks in ADR, growing in occupancy, which allows them to achieve double-digit increases in RevPAR, at 11% and 11.8%, respectively.”
Málaga, the Canary Islands and Alicante, the destinations with the highest occupancy throughout 2025
Málaga, with an average occupancy of 82.4%, the Canary Islands (81.5%) and Alicante (80.7%) top the occupancy ranking. These three destinations benefit from strong de-seasonalization, with high occupancy levels in all or nearly all months of the year. Also close to the 80% threshold are Valencia (79.4%) and Barcelona (78%). By contrast, the lowest occupancy is recorded in the Balearic Islands (69.5%) and Marbella (67.2%), where low seasons still have a strong impact. Overall average occupancy in Spain stood at 75.5% in 2025, compared with 75% in 2024.
In terms of percentage changes, the highest growth in occupancy was seen in Granada (+3.1%), Seville (+2.3%), and Zaragoza (+2.2%). In Madrid, average occupancy throughout 2025 was 76.8%, up 1.1% from 2024.
For Albert Grau, partner and co-director of Cushman & Wakefield Hospitality in Spain, “the best news of 2025 is that, with stable occupancy at the upper end of historical highs, it has been possible to continue increasing both the average rate and revenue. This is a dynamic we hope can be maintained in 2026, supported by strong domestic demand and if the main international markets continue to show the current level of interest in our country.”
Marbella and the Balearic Islands lead price increases
The average daily rate (ADR) in Spain grew 4.8% in 2025, with the largest increases recorded in Marbella (+11%), the Balearic Islands (+9%), and Zaragoza (+8.8%). The most expensive destination for a hotel stay is Marbella, with an average of €365.7, followed by the Balearic Islands (€220.5) and Barcelona (€186.4). Madrid continues to close the gap with Barcelona, with an average rate of €178.4, 5.3% higher than last year. In Barcelona, the average rate recorded a slight decline of 0.8%.
It is also worth noting the ADR growth in the Canary Islands, which was 7.9% overall, with a special mention for Fuerteventura, which saw an increase of 13.1%.
The cheapest hotel rooms were found in Zaragoza (€81.2), Benidorm (€104.5), and Córdoba (€105.7).
According to Bruno Hallé, partner and co-director of Cushman & Wakefield Hospitality in Spain, “Hotel rates are at all-time highs because demand remains strong and inflation is also pushing prices up. Our forecast is that ADR could continue to rise in 2026, as Madrid and Barcelona are still below rates in destinations like London or Paris.”
Revenue per available room (RevPAR) exceeds €125 across Spain
An annual growth of 5.5% has brought RevPAR to €125.4 across Spain, compared with €118.8 at the close of 2024. Key contributors to this revenue growth include Marbella, the Balearic Islands, and Zaragoza, all of which grew by more than 11%. More moderate, but still significant, gains were also recorded in Madrid (+6.4% RevPAR) and the Canary Islands (+9.1%). Positive growth extends to secondary destinations such as Benidorm (+10.2%) and Granada (+9.6%). Conversely, there were slight declines in revenue in Barcelona (-0.7%), Valencia (-1.9%), and Córdoba (-3.1%).
Marbella leads the RevPAR ranking with €245.85, followed by the Balearic Islands (€153.1) and Barcelona (€145.3). At the lower end of hotel revenue are destinations such as Zaragoza (€63.1), Benidorm (€70.4), and Córdoba (€76.1).
The Hotel Sector Barometer collects data from 1,425 hotels and around 184,000 rooms in Spain. The study is the result of a partnership between STR, a global provider of benchmarking, analytics, and market insights—especially in the hotel sector and Cushman & Wakefield Spain, a global leader in real estate services.
