Prosegur: How to encourage creativity in the workspace
01 The Opportunity
In 2020, Prosegur launched its new corporate identity with the aim of showcasing the transformation being made by the company and demonstrating its leadership vision through innovation in the security sector. The change is also a consequence of the rapid growth that the company has sustained over recent years and the tremendous evolution of the solutions that it offers. Prosegur’s services are increasingly digital and innovative and benefit from the confidence of being the industry reference and a firm that is synonymous with quality and trustworthiness.
Prosegur wishes to provide all of its staff with an innovative workspace possessing the very best resources for the performance of their work. With a special focus on two aspects: training and spaces: Open, more collaborative spaces that favour new forms of team working. With the aim of demonstrating all of the company’s values and its transformation process, Prosegur engaged Cushman & Wakefield to advise on the search for a new location for its head office, with a design based on collaborative spaces where creativity and innovation would play a key role.
Within Prosegur’s commitment to reduce its carbon footprint and considering the fact that commuting to the workplace represents a significant part of this, the company additionally wished to adapt its workspaces to enable hybrid models where office work can alternate with working from home for those profiles where this is possible. This provides benefits both to the business and employees, as well as in environmental and social terms.
02 The Solution
Our Office Agency team found a location on the A2 corridor, within the 5,000 sq m of the five-storey office building at no.6, Juan Ignacio Luca de Tena. Our Architectural/PDS team implemented Prosegur’s operational transformation plan as the basis for the creation of a new model of working within the company.
This project is encompassed by the COLABORA initiative, by means of which the company has sought to take its work philosophy to the next level through spaces, fostering creativity, innovation and collaboration between roles. The entire building is considered as representing "collaborative coworking" for all employees. This factor is entirely disruptive for both Prosegur and the office sector and workplaces in general and was first experienced in the Co-Studio space located in its Madrid head office.
The building is divided into 3 clearly differentiated areas: the ground floor, considered as representing the agora of the entire building where crossover collaboration with the remaining office floors is prioritised; the standard floors, structured around working neighbourhoods, fostering relationships between these and through the use of collaborative and creativity spaces; and, lastly, the rooftop terrace, which provides an exterior collaborative space. By means of this layout and using a flexible model, the company has adapted the space to people’s needs, rather than the reverse.
03 The Result
“Now I work in a different space every day, every day I talk to different people and share ideas with others, improving my creativity”, says Ramón Gil, Global Director of the Property Division.
The main goal was to develop a workspace that would act as a catalyst for the company’s transformation. This has been achieved through the application of a concept that is innovative and disruptive in terms of the way of working, with the corresponding technology impact and a differentiating design that is balanced and adapted to employees’ needs.
Every detail is crucial in that it must remind one of a comfortable, inspirational home: it has better lighting and acoustics, along with warmer colours. Spaces such as the ground floor chill out area and the availability of showers ensure this. Within this transformation, the company also wished to implement actions that are environmentally sustainable and impactful, such as bicycle parking. All of these are in line with the Leed Platinum certification that the building already possesses. In short, a good layout is essential when choosing and designing the working environment, putting employee well-being at the heart of everything in that it represents the backbone of any business project, whilst also helping to attract and retain talent.
The Juan Ignacio Luca de Tena office building is therefore perceived within Prosegur as a brand icon, a hallmark of its new corporate identity and mirror to the transformation that it is undertaking. It is the basis of the global playbook for all of Prosegur’s offices worldwide and, step-by-step, the company will roll out this concept in other countries in which it is present.
Initiatives such as COLABORA represent the future for workspaces and, in Cushman & Wakefield, we are proud to have played our role in this project.
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