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Insights

Marketbeat Spain Hospitality

Hotel Marketbeat is a summary of the Spanish hospitality market across key cities and tourist destinations. The report provides up-to-date insight into sector trends, including transaction activity, pricing evolution, investment analysis, and demand dynamics.

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Key Takeaways
  • Strong Growth in Tourism Demand: Spain recorded a robust first half of 2025 in hotel demand, with key markets such as Madrid, Barcelona, and coastal destinations showing year-on-year growth in both international and domestic overnight stays.
  • ADR and RevPAR on the Rise: Average Daily Rate (ADR) and Revenue per Available Room (RevPAR) continued to improve across all major destinations, with luxury and upper-upscale categories outperforming.
  • Urban Markets Leading the Recovery: Madrid and Barcelona hotels posted significant performance gains, driven by business travel, events, and sustained international tourism.
  • Investment Activity Rebounds: Hotel investment volume increased by 30% year-on-year in H1 2025, with international funds and REITs active in both urban and resort segments.
  • Sustainability as a Strategic Driver: ESG considerations are increasingly influencing investor decisions, particularly for repositioning assets and qualifying for green financing.

ECONOMY

The Spanish economy maintained stable growth in H1 2025, supported by resilient tourism and consumer demand. The hospitality sector continues to show strong adaptability in a shifting macroeconomic environment. 

OCCUPANCY MARKET 

Occupancy levels improved across key urban and resort destinations, with Madrid, Barcelona and coastal areas seeing solid year-on-year growth. Demand remains steady, driven by both international tourism and business travel.

INVESTMENT 

Hotel investment volumes increased in the first half of 2025, with interest focused on prime urban and resort assets. ESG considerations are gaining weight in decision-making, especially for repositioning opportunities.
H1 SPAIN HOSPITALITY MARKETBEAT
Access H1 2025 commercial real estate results for the Hospitality sector.
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Author

MARKETBEAT HOSPITALITY. PREVIOUS VERSIONS

Insights

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MarketBeat

Marketbeat Spain Hospitality

Hotel Marketbeat is a summary of the Spanish hospitality market across key cities and tourist destinations. The report provides up-to-date insight into sector trends, including transaction activity, pricing evolution, investment analysis, and demand dynamics.
Marta Esclapés • 18/09/2025
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Discover investment trends, market dynamics, and sustainability practices shaping real estate and hospitality investments.
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Following two difficult years due to the impact of the Covid-19 pandemic, 2022 closed with very positive figures for the hotel sector in Iberia, with unprecedented ADR levels in the region's main destinations.
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This is an ongoing survey which started on the 21st of April 2023.
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Spain Hotels & Business May 2023

The Berlin IHIF is the perfect opportunity to share ideas with leaders in the hotel sector and gain first-hand knowledge of the trends and strategies that we will see in the coming months. Questex is the event organiser for the forum, held at Berlin’s InterContinental hotel as in previous years. This year will also see the return of Adjacent Spaces at The Pullman Hotel. This pop-up event will analyse alternative proposals and trends in the industry, including hostels, co-working, co-living spaces and serviced apartments.

Bruno Hallé • 22/12/2022
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