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North American Data Center MarketBeats

Fall 2019

Global data center traffic is forecast to increase to over 20 zettabytes by 2021, a compound annual growth rate of nearly 25%. This growth will continue to accelerate due to the explosion in the number of IoT, devices expanding, the rollout of 5G, the development of smart roads and autonomous vehicles, and the continued transition of entertainment and business processes online.

Key markets in the U.S. and Canada are primed for continued growth in this sector due to cost of land and energy, the quality of fiberoptic network and proximity to end-user. Cushman & Wakefield is closely tracking these markets.

North Virginia

Northern Virginia has enjoyed another amazing six-month run, with the region again enjoying higher absorption than the next four markets combined. Take-up has been driven by cloud software adoption.

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Phoenix has stayed record hot over the last few months, building on momentum that began early in 2018 and has continued unabated. Microsoft and Google led the local news, with large land acquisitions throughout 2019 and plans to build very large data center campuses in Goodyear, El Mirage, and Mesa.

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Dallas has enjoyed a strong few months of late, with the highest period of absorption in two years and a corresponding slight tightening of availability. With the exception of facilities located in the East Texas Federal District Court, the market remains attractive for large cloud deployments, with Google giving the area a major boost.

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Silicon Valley

Silicon Valley has enjoyed an impressive several months, with 29 MW absorbed taking vacancy down to single digits and leading to further construction starts in the area. Land costs remain very high, with the latest CoreSite acquisition for expansion involving a building for nearly $7 million/acre.

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The biggest news in Chicago in recent months involved new data center incentives launched as part of a larger capital spending bill by the state. Long supported by the local industry, the incentives allow for exemption on sales taxes on equipment acquisition.

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Niche Assets: Data Centers

Recently released, this Niche Asset report highlights how niche assets are outperforming traditional product types based on demographics, technology and consumer behavior. It details successful strategies for data center investors.

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