Companies with a higher degree of maturity in terms of diversity - starting with the gender ratio - are not only likely to grow faster than the competition but are also more innovative and benefit from happier clients and lower employee turnover. And, according to a study by the ZIA from 2019, the real estate industry does not leverage this potential and the report also levels the criticism that more than half of companies in the industry still have less than 10 percent of women at senior management level.
But what do figures like these actually say about the very real mood and atmosphere in companies? Should you really only pay attention to numbers of women at boardroom level? What about the responsible positions “at lower levels”? Here too, you can make a difference and become a pillar within your own company. And no means do only male candidates work at this level. So it is high time to give a face to the many ambitious women with completely normal management responsibilities. How did you get into your role? Where should the real estate industry be in ten years' time when it comes to women / men?
And is it enough to just look at the gender ratio in order to do justice to the topic of corporate diversity? We show three of our female leads, their ideas and ambitions and their attitude to previously missed opportunities in (gender) diversity. And quickly see - especially with a view to their individual entry and career paths - that the real estate industry is and can be quite multifaceted and diverse.
How did you get into the real estate industry?
Luisa Rotthaus, Head of Office Agency Düsseldorf: I actually approached the real estate industry very directly and decided early on to do a commercial apprenticeship in this area and then add the appropriate degree. From today's perspective, it was exactly the right path for me. I am still fascinated by the speed and dynamism with which the market and trends - especially with regard to commercial real estate - change.
Verena Bauer, Head of Corporate Communications Germany: My path was - at least as far as the industry is concerned - more of a lateral entry. My career in communications, on the other hand, has been constant with diversity, above all, in the products and services that I have marketed for companies. These weren't always real estate, but include technologies, funds and handicraft materials. I have always found this diversity of topics to be a great asset. Because it forces you to think outside the box. The step into the real estate industry came five years ago with new exciting trends and stories to be marketed - again a rethink “out of the box” for me personally.