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Retail Footfall Index Retail Footfall Index

Retail Footfall Index

Verena Bauer • 03/08/2022

Online retail has been putting a strain on bricks-and-mortar stores for years. The pandemic has once again accelerated the tendency towards shopping online. With the imposition of Covid-19 measures and in the course of subsequent waves, footfall in the retail high streets of the top-7 cities recorded sharp declines. How did shopping behaviour change during the pandemic? How many shoppers returned to the pedestrian zones during the more relaxed phases? And which streets and locations proved particularly robust? 

The Retail Footfall Index uses anonymised smartphone movement data to provide answers to precisely these questions and looks at the retail concepts that will be successful in the future. At the same time, it is the start of a regular series around the latest developments in bricks-and-mortar retail.

Focal points of the report:

  • The top-7 shopping streets in the pandemic
  • Future recipes for success for bricks-and-mortar retail
  • The retail property market in the aftermath of the pandemic


Retail Footfall Index Retail Footfall Index

"Local presence is still essential for many retailers, especially in terms of branding." 

Ronny Krohn

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