Cushman & Wakefield has won the Best Case Study for Content Marketing and Best Case Study for Short Video Marketing awards at The 8th Phoenix Tree Advertising Forum and Award Ceremony held in Shanghai.
The firm received recognition in the Best Case Study for Content Marketing category thanks to its highly successful marketing campaign around the Carbon Neutrality – Shifting to neutral to drive real estate sustainability in China report, running from July to December 2021. The campaign encompassed 16 webinars and in-person events attracting 770,000 attendees, 12 subject matter experts delivering 27 presentations, a short video achieving more than 16,200 views, and socials with a reach of over 145,500 views.
Cushman & Wakefield also took home the Best Case Study for Short Video Marketing category for a short video series highlighting emerging Tier 1 cities, including Nanjing, Hangzhou, Xiamen, Kunming, Chongqing, Wuhan, Qingdao, and Xi’an. The video series reached a total of 170,000 views, averaging 18,000 views each.
James Shepherd, Head of Business Development Services, Greater China at Cushman & Wakefield, said: “Cushman & Wakefield is honored to win two significant Phoenix Tree Marketing awards, reflecting recognition by our clients, the media and the real estate industry; as well as the hard work and initiative of our dedicated marketing and research colleagues across Greater China. We will continue to drive innovative and integrated marketing programs for the benefit of our loyal clients while maintaining our industry leading reputation, and continuing to bring positive impact to the real estate sector.”
The Phoenix Tree Advertising Forum and Awards focus on marketing creativity and achievements across a variety of industries. The event was initiated in 2015 as the Global Mobile Marketing Summit to share and celebrate excellence in marketing from the business community in China. The Awards are judged by a panel of more than 120 experts who evaluate marketing thinking, innovation, originality, results, and ultimate impact.
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms in the world, with approximately 50,000 employees in over 400 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region, earning recognition and winning multiple awards for industry-leading performance. In 2021, the firm had revenue of $9.4 billion across core services including valuation, consulting, project & development services, capital markets, project & occupier services, industrial & logistics, retail and others. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter.
