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Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them
hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Ireland's hospitality sector is buzzing with activity. Strong leisure demand and a limited supply of new builds in key cities have caught the eye of investors worldwide. Factors like planning restrictions in Dublin and a shift in asset values mean that timing and smart execution are crucial. Our advisors combine deal-making experience with operational know-how and deep market knowledge. We help clients act confidently at every step, from the initial purchase to repositioning and sale.

What Sets Us Apart

Experience-led strategies that drive returns

We help clients align guest experience, brand positioning, and operational performance to unlock long-term asset value. Our focus is on creating places people choose to return to, ensuring value not just at acquisition but across the full holding period.

Capital expertise across the lifecycle

From acquisitions to disposal, we bring sophisticated financial analysis, creative structuring, and access to global capital. Whether acquiring a Dublin hotel or managing a regional portfolio, we structure transactions to perform and maximise returns.

Insights that uncover opportunity early

We track investment flows, travel trends, and asset performance across Irish and European markets. Our data-driven approach helps clients act ahead of the curve, mitigate risk, and capture emerging opportunities before they are priced in.

Advisors who understand the business behind the asset

Our teams include former owners, operators, lenders, and developers. We understand the operational realities and investment dynamics that shape hotel performance in this market, not just the property mechanics.

Global platform, local precision

With hospitality specialists connected to major markets worldwide, we link global capital with local opportunity. We provide consistent execution, discretion, and deep market intelligence to navigate the complexities of any transaction.

Strategies built for a changing world

We help clients adapt to the forces reshaping hospitality, from sustainability to technology and evolving travel patterns. Our forward-looking advice turns market shifts into a competitive advantage, ensuring long-term success.

Services

Our Services



Capital Markets


We provide a complete advisory service to hotel investors across Ireland, whether buying, selling, or managing capital. Our team combines transactional precision with market intelligence to help clients maximise value at every point in the cycle. 

Learn more about our Capital Markets

Asset Management


We provide strategic reviews that assess operational performance, brand fit, and capital structure. For owners looking to reposition or rebrand, we identify the clearest path to enhanced returns in the competitive Irish market. 

Learn more about our Asset Services

Valuation & Advisory


Our valuation and advisory team works exclusively with hotel assets. From development appraisals and operator selection to investment valuations, we bring market-leading insight to the most significant hospitality assignments in Ireland. 

Learn more about our Valuation & Advisory

Project & Development Services


We advise on hotel development feasibility, concept positioning, and operator selection. Our team provides strategic clarity from site to opening, having been involved in the country's most consequential hotel development schemes. 

Learn more about our Project & Development Services

ESG & Sustainability


We help clients integrate sustainability into their hospitality strategies, from operational efficiency and green building certifications to social impact initiatives. Our advice ensures that your assets are not only profitable but also resilient and responsible. 

Learn more about our Sustainability Services

Team

John Hubbard - London
Jonathan Hubbard

Head of Hospitality EMEA
London, United Kingdom

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Contact us

Research

Inclusive Cities Barometer
Insights • Sustainability / ESG

Inclusive Cities Barometer

We quantified the social value of our cities. Our bold idea was to map out, track and measure how inclusive our cities are. We introduce the industry’s most comprehensive urban inclusion data set: The Inclusive Cities Barometer.
28/06/2024
Upacking Europe's Linving Revolution
Research • Investment / Capital Markets

European Living Revolution

Explore Cushman & Wakefield's comprehensive analysis of Europe’s living sector through 2040.
Tom McCabe • 20/06/2024
CushWake-Conversation-Retail-card
Video • Investment / Capital Markets

CushWake Conversations: Retail & Logistics Synergy

Brendan Smyth, Director, Head of Industrial & Logistics and Karl Stewart, Director, Head of Retail, sat down to discuss the synergies between retail and logistics sectors, highlighting how they are moving towards potentially becoming a single, interconnected market despite some challenges.

19/06/2024
Sustainability-in-Action-webcard
Insights • Sustainability / ESG

Sustainability in Action

Cushman & Wakefield’s ESG team provides key support to clients at every stage of their sustainability journey. This support is crucial as sustainability transitions from a 'nice to have' to a business imperative, especially for investors. We offer comprehensive sustainability services that guide businesses through the entire investment lifecycle.
31/05/2024
air filter
Article • Economy

Irish Economy - Slight downgrade to government's economic projections

Earlier today the government published its revised medium forecasts for the Irish economy and despite a modest GDP downgrade for 2024, the overall economic outlook remains a solid one. Below we’ve outlined our key messages together with these latest forecasts.
Tom McCabe • 24/04/2024
Dublin street
Article • Economy

Irish Economy – Little Change to ’24 Outlook, Rate Cuts Edging Closer to Reality

As part of our ‘Outlook 2024’ event in January, we outlined our house view that the Irish economy could continue to perform solidly in 2024 with lower inflation and lower interest rates features to particularly look to as we moved through the year.
 
Based on Q1’s economic events and data we continue to hold that view.
08/04/2024
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Frequently Asked Questions

Hospitality advisory spans the full asset lifecycle, from investment sales and acquisitions to valuations, development appraisals, operator selection, and strategic repositioning. We advise institutional investors, private equity firms, family offices, and owner-operators on every stage of the transaction process. The hotel market in Ireland has specific regulatory and planning characteristics, particularly in Dublin, that require advisors with genuine local knowledge.

Valuing a hotel asset requires analysis that goes well beyond standard commercial property metrics. Our RICS-qualified valuers assess trading performance, brand strength, lease structure, and transaction evidence, all within the context of current market conditions.

The transaction market has seen significant capital deployment in recent years, with strong interest from domestic institutions, European funds, and international private equity. Key considerations include planning restrictions that limit new supply in core locations and the importance of understanding RevPAR performance.

Hospitality property operates differently from standard commercial property. Hotel assets are valued on their trading performance, not just their physical attributes. This means advisors need to understand revenue management, operational cost structures, and management agreements.

Yes. We advise on feasibility, concept positioning, and operator selection across Ireland, from initial site assessment through to contract negotiation. Our team has direct experience on major development schemes and brings that knowledge to every new instruction.

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