Industries & Sectors
Living
The living sector is evolving fast, shaped by a rapid evolution in demographic trends, lifestyle demands and investor appetite.
We help clients navigate this evolving landscape, from multi-family and build-to-rent projects to student and senior housing, unlocking value in all types of residential properties.
We work with developers, operators, investors, and owners at every stage, from initial strategy and site selection to leasing, management, and exit. With our deep market knowledge, we create strategies that enhance resident experience and financial performance. Our teams provide clear analysis and sector expertise for every project.
Ready to advance your multifamily strategy? Contact us today
What Sets Us Apart
Full lifecycle expertise
We guide clients through every phase of residential asset ownership in Ireland. From feasibility and planning to asset management and disposition, we align short-term operational needs with long-term return objectives to ensure comprehensive success.
Living sector specialists
Our teams have deep knowledge across build-to-rent, student housing, senior living, and more. We understand the unique regulatory, economic, and resident expectations that define each sub-sector within Ireland's residential market, ensuring specialised guidance.
Data-led, human-centred
We blend proprietary research and local market intelligence with a resident-first approach. This dual focus enables us to create living environments that meet occupier demand while delivering stable, predictable returns for investors.
Invested in performance
We understand the financial mechanics behind every decision. Applying analytical discipline, we advise on development economics, operational efficiency, and exit timing to support strong yields and capital preservation in Ireland's residential sector.
Sustainability in practice
Environmental performance is key to compliance and resident demand in Ireland. We help clients integrate ESG principles into their development, operations, and asset strategies to protect value and meet market expectations.
Services
Our Services
Capital Markets
Our team advises on the acquisition and disposal of living sector assets in Ireland. We connect clients with capital, structure transactions, and provide valuation guidance that reflects current market dynamics and future performance potential.
Learn more about our capital markets
Agency Leasing
We execute leasing strategies to maximise occupancy, stabilise income, and achieve optimal rental rates for multi-family and BTR schemes. Our teams use market intelligence and targeted marketing to drive let-up velocity and retention.
Learn more about our agency leasing services
Asset Services
Our specialists manage day-to-day operations, resident relations, maintenance, and financial reporting for living sector portfolios. We focus on operational efficiency and resident satisfaction to protect and enhance asset value.
Learn more about our asset services
Valuation & Advisory
We provide RICS-compliant valuations and strategic advisory for living sector assets in Ireland. Our services support investment decisions, financial reporting, development feasibility, market positioning, and portfolio strategy.
Learn more about our valuation & advisory
Project & Development Services
Our team manages the delivery of residential developments from planning to completion. We provide cost management, contractor coordination, quality assurance, and risk mitigation to ensure projects are delivered on time and to specification.
Learn more about our project development services
Energy & Sustainability Services
We help clients meet Ireland's energy performance requirements and ESG objectives. Our services include energy audits, retrofit strategies, and sustainability certification support that reduce costs and enhance marketability.
Learn more about our sustainability services
Specialisations
Industry Specialisations
Single-Family Build-to-Rent
Ireland's build-to-rent sector offers purpose-built rental accommodation. We advise on site selection, development, operations, and asset management strategies that align with Ireland's regulatory framework to maximise investor returns.
Student Accommodation
With a growing student population, purpose-built student accommodation is a key opportunity. We advise universities, developers, and investors on feasibility, planning, operational partnerships, and investment structuring to meet demand and generate stable returns.
Senior Living
Ireland's ageing population requires specialised housing. We advise on development, operator selection, regulatory compliance, and investment structures for senior living schemes, from independent living to care facilities, that meet resident needs and investor goals.
Co-Living
Co-living offers flexible accommodation in urban centres. We advise on planning strategy, design, operational models, and market positioning to create viable schemes for young professionals that deliver a strong resident experience while navigating regulations.
Team
Patrick Hogan
EMEA Sector Lead - Living, Head of Living Capital Markets - EMEA & Ireland
Dublin 2, Ireland
Research
MarketBeat
Article • Economy
Some progress on rent reform but more needs to be done to bridge viability challenges
Video • Investment / Capital Markets
CushWake Conversation: Evolution of Asset Services
Research • Sustainability / ESG
Elevating Dublin's Urban Inclusivity
Video • Investment / Capital Markets
CushWake Conversation: Regional Office Market Trends
Research • Investment / Capital Markets
Video • Investment / Capital Markets
CushWake Conversations: Retail & Logistics Synergy
Brendan Smyth, Director, Head of Industrial & Logistics and Karl Stewart, Director, Head of Retail, sat down to discuss the synergies between retail and logistics sectors, highlighting how they are moving towards potentially becoming a single, interconnected market despite some challenges.
Insights • Sustainability / ESG
Article • Economy
Irish Economy - Slight downgrade to government's economic projections
Article • Economy
Irish Economy – Little Change to ’24 Outlook, Rate Cuts Edging Closer to Reality
Based on Q1’s economic events and data we continue to hold that view.