As experts in real estate marketing, Cushman & Wakefield’s experts in media and advertising devise your real estate marketing strategy to keep you ahead of the industry’s toughest challenges with a collaborative, insightful and entrepreneurial approach. Our experience and knowledge are supported by the hard work of our partners and employees. Our unique global focus enables us to analyse the impact of properties on your business strategy and to analyse their impact on the Human Resources department, clients and on the business environment.
Our advice will help you to improve the following aspects:
- Choose properties to improve and reflect the corporate brand.
- Create an efficient, effective space, maximising use and minimising costs.
- Strategy and flexibility in the workplace.
- Integration of new technologies in the workplace.
Changes in real estate marketing
The media and advertising industry is going through a major period of change and disruption and must:
- Respond to consumer purchasing patterns.
- Keep up with the evolving content landscape and increasing competition for content across various media channels.
- Support digitisation of the business, improving overall customer experience and preferences, improving stickiness and dwell times.
- Offer merger and acquisitions to enhance content, products and services and to gain greater market share.
In real estate commercial strategy, this requires:
- maintaining an agile and efficient portfolio to adapt quickly to business challenges.
- keeping a fierce control of costs to focus resources on market-facing products and services.
- ensuring effective use of capital with a clear own versus lease strategy.
- providing superb workplaces and workplace experiences especially in locations which attract the best talent.
Our real estate marketing, media and advertising group is made up of investment specialists, business consultants, project managers and architects, all with expertise and skills to provide insightful, smart and effective real estate solutions to support your objectives and those of your company
Leaders in real estate marketing
Cushman & Wakefield’s will help to strengthen your real estate business through your brand, business and advertising strategies, positioning you to win new clients.
Our team of real estate communication, marketing and advertising experts will help you to achieve your objectives based on:
- More than 20 years’ experience in Spain
- A reputation built on experience
- Creativity that puts us ahead of our competitors
- Creative innovation for implementing strategies
- Total commitment to our clients’ goals
- Unique real estate strategies
Cushman & Wakefield’s experience in the public sector real estate sector has positioned us as the leading national and global real estate consultancy offering end-to-end advisory and consultancy services. There is no more experienced team in Spain or anywhere in the world.
Our people are experienced professionals with in-depth knowledge of the real estate market and property marketing. They are also experts in communication and advertising, making them extremely valuable to companies looking to develop a competitive real estate strategy in an increasingly competitive market.
- ensuring effective use of capital with a clear own versus lease strategy
- providing fantastic workplaces and workplace experiences especially in locations which attract the best talent
Our real estate marketing, media and advertising group is made up of investment specialists, business consultants, project managers and architects, each with the expertise and skills to provide insightful, smart and effective real estate solutions to support your objectives and those of your company.