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Transparency in E-commerce & Logistics Q4

Daniel Caprarin • 26/11/2021

THE PANDEMIC AS A DRIVER

Published figures for the total volume of e-commerce sales during the second quarter of 2020 (the first three-month period impacted by the pandemic and a severe lockdown) showed growth of +0.2% in comparison with the same period in 2019.

Although this difference is scarcely significant in itself, what mattered was the structural change in Internet shopping for goods and services. Prior to Covid-19, the leisure sector cornered almost 40% of online sales (travel agencies, tour operators, airlines and land­based transport companies, hotels and similar accommodation, artistic activities and cinema, etc.). These services practically vanished following the outbreak of the pandemic.

In contrast to this, the performance with respect to other goods and services has swung the other way, with significant increases in the quarters after Covil9 compared with those previous the pandemic.

LATESTS REPORTS

CW-Transparency-Ecommerce-q4
Transparency Ecommerce & Logistic Q4

In global terms, the increases of total volume through e-commerce are not relevant, but if we separate the goods that can be purchased in physical stores, the increases are significant.

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CW Transparency Ecommerce q1
Transparency Ecommerce & Logistics Q3

Published figures for the total volume of e-commerce sales during the second quarter of 2020 (the first three-month period impacted by the pandemic and a severe lockdown) showed growth of +0.2% in comparison with the same period in 2019.

Download

CW Transparency Ecommerce Logistics Q2
Transparency Ecommerce & Logistics Q2

Rather than just a dramatic series of numbers, this data illuminates structural change: the number of consumers shopping for physical goods online has grown, telling us that a chunk of physical sales shifted to the Internet.

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