In this edition, Euromoney introduced a new approach to its evaluation process: companies applying for the award were required to present concrete success cases, demonstrating real advancements in innovation, technology, sustainability, and market transformation. The recognition was not only based on track record but also on the ability to generate impact through applied solutions.
Cases that reflect a way of working
For this edition, Cushman & Wakefield submitted three initiatives that reflect its approach to addressing real estate market challenges through a comprehensive, results-driven perspective.
From the Brokerage team, the case “Reconvertidos” demonstrated how underutilized properties can be transformed into last-mile logistics hubs strategically located within the city. In response to increasingly demanding requirements around delivery times and proximity, the team developed a strategy grounded in territorial analysis, the identification of large vacant assets, and their repositioning for new logistics uses.
From the Brokerage team, the case “Reconvertidos” demonstrated how underutilized properties can be transformed into last-mile logistics hubs strategically located within the city. In response to increasingly demanding requirements around delivery times and proximity, the team developed a strategy grounded in territorial analysis, the identification of large vacant assets, and their repositioning for new logistics uses.
Lucas Desalvo noted: “the challenge was to identify opportunities where, at first glance, none seemed to exist. Understanding that many of these properties were not market-ready but did have the potential for a second life allowed us to develop concrete solutions for growing urban demand.”
The result was the value creation of high-potential assets, now fully leased and generating stable income, in areas where last-mile logistics has become a critical factor for the functioning of commerce and consumption.
Technology applied to efficiency and market analysis
From the Facility Management area, Cushman & Wakefield presented an energy management innovation project based on Business Intelligence dashboards that enable the monitoring of consumption, resource optimization, and improvements in building operational efficiency. The initiative combines data, technology, and active management to deliver measurable savings and more efficient operations.
In parallel, the Market Research team developed Market BI, a technological tool designed to collect, process, and analyze market data with greater accuracy and speed, providing a stronger foundation for real estate decision-making.
Ignacio Álvarez emphasized that "technology applied to real estate is not an end in itself, but rather a key tool for gaining deeper market insight, anticipating scenarios, and supporting clients with reliable, actionable information". This approach was one of the aspects highlighted by Euromoney in its evaluation of the submitted initiatives.
A recognition of teamwork
For Rafael Nolazco, Country Leader of Cushman & Wakefield for Argentina and Uruguay, the award represents a validation of the path the firm has taken:
"We are deeply proud of our team and of the way they approach every challenge: with creativity, commitment, and a constant focus on delivering real solutions for the diverse contexts facing the industry. Our clients recognize and value this way of working, grounded in a strong service mindset, responsibility, and the professionalism that defines us.”
Beyond the recognition itself, the award reflects a broader understanding of corporate real estate: integrating local market knowledge, technology, and experience to create real, sustainable value.
Looking ahead
In a market that increasingly demands adaptability, Cushman & Wakefield continues to invest in applied innovation, cross-team collaboration, and the development of solutions that respond to evolving dynamics in the use, investment, and operation of real estate assets.
At Cushman & Wakefield, we help our clients turn challenges into opportunities by combining analysis, experience, and in-depth market knowledge to support strategic real estate decisions and create long-term value.