Brazil's retail real estate market shows strong momentum in the 35th edition of Main Streets Across the World, Cushman & Wakefield's annual report. In total, the study monitors 141 shopping streets globally.
In this scenario, the country appears with four addresses among the most expensive shopping streets in the Americas, reinforcing the strength of São Paulo and Rio de Janeiro.
The traditional presence of luxury retail, represented by Rua Oscar Freire (SP) and Avenida Garcia D'Ávila (RJ), now has new entries. For the first time, Avenida Brigadeiro Faria Lima (SP) and Rua Visconde de Pirajá (RJ) are included in the ranking. Thus, the study reveals new dynamics of real estate appreciation in the country.
São Paulo drives rental value and expands leadership
Rua Oscar Freire remains the most valuable address in Brazil. It ranks 22nd in the Americas and 34th in the global ranking.
In addition, it recorded the highest percentage growth in rental value among all addresses analyzed: a 65% increase in one year. Thus, the result reinforces the demand for luxury retail, fashion, and lifestyle.
The unprecedented entry of Avenida Faria Lima, in 25th place, highlights a strong synergy between corporate office space and commercial rentals. As a result, this appreciation of the corporate market has raised the price of rare commercial locations in the region. Thus, brands seek the location to gain visibility among the executive audience.
Rio's most valuable addresses show resilience
In Rio de Janeiro, the South Zone remains attractive. Rua Visconde de Pirajá (28th position) makes its debut in the ranking. Meanwhile, Avenida Garcia D'Ávila (29th position) confirms its historical prominence.
These movements reinforce Ipanema as a solid hub for street commerce. In addition, the flow of high-income residents and tourists maintains interest in the most valuable addresses, even in a challenging economic scenario.
The most expensive shopping streets in the Americas remain concentrated in the US
In the regional ranking of the most expensive shopping streets in the Americas, the highest commercial rents are:
- Upper Fifth Avenue (New York)
- Madison Avenue (New York)
- Rodeo Drive (Beverly Hills)
Global scenario reinforces high demand for luxury retail
On the world stage, New Bond Street in London has taken the place of Upper Fifth Avenue in New York as the most expensive shopping street on the planet.The global average growth in rental values was 4.2% in local currency. In addition, 58% of the streets analyzed recorded an increase, reinforcing the upward trend.
The Americas led the way, with average growth of 7.9%, driven by the performance of South America and, in particular, rapidly expanding markets.
Finally, the study highlights that, despite high interest rates, factors such as inflation relief, real wage increases, and the resumption of international tourism continue to sustain the global appeal of major luxury retail streets.
Check out the full 35th edition of Main Streets Across the World here.
