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Retail Retail

Industries & Specialties

Retail

Transforming communities through better retail strategies
shopping center

Opening a new bricks-and-mortar shop is more complex than ever.

Brazilian retail is undergoing a fundamental shift. Shopping centers are reimagining their role as community hubs. Omnichannel strategies are reshaping store networks. Brands are balancing physical expansion with digital integration, while investors seek assets that deliver resilient returns in a market marked by regional diversity and shifting consumer preferences. 

Success requires more than location analysis. It demands an understanding of local consumer behavior, regulatory frameworks, and the operational realities that separate high-performing assets from underperformers. Our market knowledge informs every recommendation we make, whether advising a retailer on site selection or guiding an investor through a portfolio repositioning. 

We work with retailers, landlords, developers, and investors to identify opportunities, mitigate risks, and execute strategies that perform in Brazil's diverse regional markets. 

What Sets Us Apart

Retail strategies that work on the ground

Opening a store in Brazil means navigating zoning laws, traffic patterns, and local competition. We use data-driven analysis and retail expertise to help brands choose locations that boost presence, improve margins, and align with consumer needs in São Paulo, Rio, and beyond.

Investor expertise built for change

We guide investors, landlords, and developers in acquiring, leasing, and managing retail assets. With expertise in local markets and tenant demands, we help structure deals and optimize portfolios to create long-term value while staying ahead of market trends.

Insights that reveal what's next

The regional retail market evolves fast. We monitor consumer spending, tenant growth, and location trends in major cities and regional markets. By blending real-time data with industry know-how, we help clients anticipate changes and adjust strategies effectively.

Tailored solutions that deliver

Our nationwide team provides solutions aligned with client goals. From boosting foot traffic to enhancing tenant mix or maximizing asset value, we craft strategies suited to the regional retail landscape, ensuring measurable results and sustainable success.

Advisors who think like retailers

Our team combines entrepreneurial spirit and industry expertise to advise leading brands and landlords. By understanding market dynamics and consumer behavior, we deliver actionable strategies that drive success in this unique retail environment.

Places that perform and belong

Retail should connect with communities. We align strategies with local needs to create spaces that resonate with consumers. By enhancing social impact and building resilience, we help occupiers and owners turn locations into lasting destinations of value.

Services

Investor Services

Capital Markets 


We offer investment sales advisory, acquisition support, and market analysis for retail assets. Our team uses deep capital markets expertise to structure transactions and execute deals, ensuring optimal liquidity and pricing for institutional and private capital.

Learn more about our capital markets


Agency Leasing


We represent landlords in leasing shopping centers, street retail, and mixed-use developments. Our strategies optimize tenant mix and maximize rental income, positioning assets competitively within their specific trade areas across regional metros. 

Learn more about our agency leasing services


Valuation & Advisory


We provide independent valuations and strategic advisory for retail assets. Our professionals deliver accurate, defensible opinions of value that support investment decisions, financing, and portfolio management across the Brazilian retail sector. 

Learn more about our valuation & advisory


Project & Development Services 


We advise on retail development projects from concept to completion. Our services include feasibility analysis, project management, and tenant coordination to ensure developments are delivered on time, within budget, and positioned for success. 

Learn more about our project development services


Sustainability Services


We help retail property owners implement sustainability strategies that reduce operating costs and meet regulatory requirements. Our approach integrates energy efficiency, waste management, and green certification programs tailored to specific local market conditions.


Occupier Services

Tenant Representation


We represent retailers in site selection, lease negotiations, and portfolio optimization. Our services help brands secure locations that drive sales, control occupancy costs, and support expansion strategies across Brazil's diverse regional markets. 

Learn more about our tenant representation


Location & Labour Analytics 


We use advanced analytics to help retailers make informed decisions about location and workforce planning. From understanding local market trends to identifying ideal labour pools, our insights drive strategic growth and operational efficiency.   


Project & Development Services


We manage store buildouts, renovations, and rollouts for retail occupiers. Our project teams coordinate design, permitting, and construction to ensure stores open on schedule and within budget across multiple locations. 

Learn more about our project development services


Facilities Management


Holistic solutions that optimize operational efficiency and reduce occupancy costs. We manage maintenance, security, and energy initiatives to ensure a seamless, high-performance environment. 

Learn more about our facilities management services


Sustainability Services


We help retail occupiers implement sustainability initiatives that reduce energy consumption, minimize waste, and support corporate ESG objectives. Our services deliver measurable environmental and financial benefits.

Team

Paulo-Sampaio
Paulo Sampaio

Gerente de Transacoes Imobiliarias Sr
São Paulo, Brazil


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Research

taxonomia verde
Article • Sustainability / ESG

Green Taxonomy in the real estate market

The Green Taxonomy in the real estate market represents an important advance for the Real Estate sector. 

It reduces information asymmetries and increases transparency in capital allocation.

Diego Batista • 9/15/2026
cw-vivo-750x456.jpg
Article • Investment / Capital Markets

Vivo puts up for sale a portfolio of 47 properties in São Paulo with advice from Cushman & Wakefield

Vivo has put up for sale a portfolio of 47 properties in São Paulo, in an operation that has the advice of Cushman & Wakefield

Natalia Pozzani • 9/1/2026
Easy Tenant
Article • Technology

Easy Tenant assists the Real Estate Transactions

One of the tools used in prospecting and customer relationships, the Easy Tenant application has a series of features to assist the consultant in their analysis of property rental, contract renewal or rent review, and also adds a lot to the geolocation factor, using the services made available by Google, through APIs.

7/4/2024
Brown to green
Article • Construction

Brown to green

Most buildings around the world were not designed and built with sustainability in mind. Only a few recent constructions globally exemplify best practices and can claim truly green status. 

Fernanda Machado • 2/8/2024
Sao Paulo Skyline
MarketBeat

Brazil MarketBeats

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Dennys Andrade • 1/8/2024
Arranha ceus
Article • Economy

Ranking by no of 150m completed buildings

Get to know the history behind the Brazilian skyscrapers and the reasons that, over the years, distanced this type of construction from the largest capital in Latin America – São Paulo.

8/21/2023
Condomínios Logísticos
Article • Supply Chain

Logistics Condominiums

Reducing operating costs is the desire of any company. This explains the growing demand for logistics condominiums, largely driven by the rise of e-commerces and marketplaces. Want to know everything about retrofit? Get to know this trend, which is a great differential in the market.
11/12/2021
condomínios logísticos
Article • Supply Chain

condomínios e galpões logísticos

Os Condomínios Logísticos são construções destinadas a abrigar uma ou mais empresas em um mesmo local, o que possibilita que todos os gastos com a gestão da propriedade sejam compartilhados.
8/3/2021
boom ecommerce
Article • Supply Chain

Boom do e-commerce

Sem dúvida um dos setores que ganharam maior expansão com a pandemia dado o aumento vertiginoso das vendas por e-commerce foi o de centros de distribuição e logística. Nos últimos meses, as medidas de restrição de circulação e o fechamento do comércio físico para conter o avanço da Covid-19 levaram o público consumidor em geral a optar massivamente por compras on-line e serviços de entrega. Conforme dados divulgados pela Associação Brasileira de Comércio Eletrônico, em 2020 o faturamento do setor ficou 37% acima do previsto antes do início da pandemia, com uma alta acima de 60% comparado ao ano anterior.
6/8/2021
seguranca cibernetica no home office
Article • Technology

Como manter a segurança digital em alta em tempos de home office

Edson Sivieri, Diretor de TI para a América do Sul, destaca alguns cuidados especiais que devem ser tomados para se proteger de ameaças cibernéticas e manter os equipamentos corporativos e informações sigilosas em segurança.
7/27/2020

Frequently Asked Questions

We provide comprehensive tenant representation services for retailers seeking prime locations across the region. Our approach includes site selection analysis, lease negotiation, market benchmarking, and transaction execution. We evaluate demographics, traffic patterns, competition, and local market conditions to identify locations that align with brand positioning and sales objectives. Our team negotiates favorable lease terms, coordinates due diligence, and manages the transaction process from initial search through occupancy, ensuring brands secure spaces that support their expansion goals.

Securing high-performing shopping center space requires understanding tenant mix dynamics, anchor relationships, and center positioning within local trade areas. We analyze footfall patterns, customer demographics, and competitive positioning to identify centers that attract the right consumer profile. Our negotiation expertise helps retailers secure optimal locations within centers, favorable lease terms, and co-tenancy protections. We also assess center management quality, marketing programs, and planned capital improvements to ensure the asset will continue driving traffic.

Investing in the local retail market requires evaluating location quality, tenant credit profiles, lease structures, and regional dynamics. Key considerations include economic trends, consumer spending patterns, competitive supply, and the regulatory environment. We conduct thorough due diligence on tenant sales performance, lease rollover risk, and asset condition. Our investment advisory services help investors assess acquisition opportunities, structure financing, and develop asset management strategies that optimize returns while managing risks specific to Brazil's regional markets and retail sectors.

Data-driven retail intelligence combines demographic analysis, consumer spending data, traffic patterns, and competitive mapping to inform location decisions. We use advanced analytics to evaluate trade areas, forecast sales potential, and identify markets with optimal customer profiles. Our intelligence platform tracks real-time market trends, new development activity, and retailer movement to help brands anticipate opportunities and risks. This approach reduces expansion risk, improves site selection accuracy, and supports strategic decisions about market entry and network optimization across Brazil.

A strategic retail real estate approach aligns physical store networks with omnichannel business models and evolving consumer preferences. We help retailers optimize store portfolios by analyzing sales performance, market coverage, and distribution efficiency. Our strategies integrate store location decisions with e-commerce fulfillment, click-and-collect services, and last-mile delivery networks. We advise on store format evolution, experience design, and portfolio rationalization to ensure physical locations support brand positioning and complement digital channels in serving consumers across Brazil's different regions and income segments.

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