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Repurposed | Properties in transformation

8/25/2025
Discover the success stories reshaping the real estate market. In this new video series, we explore how industrial properties are being repurposed to meet today’s evolving market demands.

Episode 6

Buenos Aires continues to transform, and in this edition we explore Distrito Quartier — a development redefining the city’s port area. The La Nación team, together with Hernán Castro (Senior Broker), Carlos Spina (Partner at Argencons), and Marcelo Pascual (Commercial Manager at MP Workplaces), tour a project that blends mixed uses, a vibrant retail podium, and one undeniable centerpiece: the Plaza Building. This triangular building features a unique semi-public inner plaza, more than 35,000 m² of AAA offices, parking, bike ramps, and a fitness center. A repurposing initiative that is driving the corporate market and expanding the boundaries of Puerto Madero.

 

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Episode 5

Every space has a story. In this edition, Belén Espíndola, Industrial and Retail Broker, and Ezequiel Baremboin, Development Manager at IRSA, present the case of Alto Rosario — one of the city’s most iconic repurposing projects. Where Rosario’s central railway terminal once operated, today stands an iconic shopping center. A development that blends history, architecture, and a new use adapted to today’s market demands.

 

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Episode 4

This time, Juan Querol, Industrial Broker, together with Emiliano Giana, Commercial Director at Plaza Logística, introduce Plaza Logística Maza: an innovative urban repurposing project beneath the highway. What was once a parking lot has been transformed into a key last-mile distribution center — a project that combines efficiency, strategic vision, and a clear improvement in urban logistics operations.

 

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Episode 3

One of the most iconic real estate repurposing cases in Buenos Aires: Polo DOT. What was once a Philips lightbulb factory is now a key urban hub where offices, retail, and future residential developments coexist. In this episode, join Hernán Castro, our senior broker, to discover how this transformation, led by IRSA, redefined the area and continues to evolve with new projects.

 

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Episode 2

In this episode, join Lucas Desalvo, industrial and retail broker, as we explore Polo Industrial Bernal — an impressive transformation led by Alberdi Desarrollos. Once home to the Kimberly-Clark factory, the site has been converted into a logistics park for small and medium enterprises, with companies already operating and additional spaces currently under redevelopment.


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Episode 1

In this first chapter, Ignacio Álvarez, Market Research Coordinator, joins the La Nación team to explore the Hutchinson project — an impressive repurposing development led by Podestá.

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