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Live Green is Good: less impact and more return


Satoshi Franco Yadoya, Director of Business Development at Cushman & Wakefield, participated in Live Green is Good: less impact and more return, with Arthur Vieira de Moraes, professor of finance, producer and presenter of the Fiis program under examination, portal Exame, and talked about the importance of environmental certifications and how a building can conquer them. Check out the best moments of the chat below.

The importance of certifications
A very sensitive subject opened the chat: the importance of certifications for reducing environmental risks. How to protect owners and occupants from this type of risk, which in some cases can be indefinable?

Satoshi explains that the occupying companies make some building pattern choices that give peace of mind and help them both in strategic positioning and in meeting ESG goals: ''the best companies, especially large multinationals, use certification as a prerequisite for security. In higher risk markets like ours, you come with a company that will occupy a certified space, you certify occupation, develop practices that support the company's ESG strategy and still ensure people's well-being,'' he says.

Advantages of having a certified building
• Commitment to the environment and achieving strategic goals
• Facilitates compliance with legislation
• Operational and consumption efficiency
• Transparency for stakeholders and investors
• Increased interest in occupants, workers and the general public
• Increased quality to occupants, stakeholders involved
• Lower risk and better reputation
• Better valuation of assets
• Prerequisite for international investments
• Lower vacancy rate
• Highest average rental price requested

Types of certifications
Environmental and efficiency certifications mainly address energy, water and waste management, and are used as indicators of commitment to positive environmental impact. Some of the most relevant are LEED, LEED Zero, Edge, Procel, AQUA. Wellness certifications include Fitwel and WELL.

''Certifications, for the most part, are evolutions of pioneering initiatives mainly in Europe and the USA. They can be contemplated in the construction of a new space (LEED BD+C), or even in a retrofit project in existing locations (LEED O+M)'', comments Satoshi.

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