CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

US brands have thrived on the Czech market for many years, with Victoria’s Secret now set to open its first store

03/02/2023
Dozens of leading American brands have established themselves on the Czech market over the past decade – many of them in the fashion industry, although other market segments are represented too. Some of the high-profile names here include Gap, Foot Locker, Polo Ralph Lauren, Skechers, Steve Madden, Tiffany & Co., Under Armour and Yankee Candle. In the F&B sector these are joined by Domino’s, Pizza Hut, and now also Popeyes, which plans to expand into Czechia this year. In May we will also see the highly anticipated arrival of the popular lingerie retailer Victoria’s Secret.

Victoria's Secret is a brand that has long been in high demand but missing on the Czech market. It is America’s largest lingerie retailer, with more than 1,000 stores worldwide. Until now, its products could only be bought here in the transit area of Václav Havel Airport. The company’s first real Czech store is to open in Prague’s Westfield Chodov shopping centre in May this year.

Jan Kotrbáček, Partner & Head of the CEE Retail Agency team, Cushman & Wakefield: “Victoria’s Secret is a hugely successful brand all around the world for a whole range of reasons. Among other things, it offers sophisticated, ever-evolving, trendy and highly fashionable products and designs at an affordable price and in a very attractive environment. Its products are not only beautiful but also functional, and this makes them highly desirable for customers. The brand is also driven by inspiring store design and strong product storytelling, reinforced by world-famous fashion shows which are some of the most followed and shared events on social media. Its stores attract very high foot traffic, are highly “instagrammable”, and generate a lot of attention. This makes them the type of sought-after tenants that shopping centres want to have in their mix to cater to all the customers who crave the brand. By constantly coming up with new collections, products and store designs, the company can continually offer its customers something new, thus maintaining its store traffic, appeal and sales at a very high level. Its stores are always one of the centrepieces and primary attractions of shopping centres and the high street.”

 

New brands are drawn to Czechia by its well-developed market and purchasing power

Some of the most popular US brands with a long-term presence on the Czech market are Nike, Levi’s, Tommy Hilfiger, Michael Kors, Adidas and Calvin Klein. Of these, most opened their Czech flagship store on Prague’s Na Příkopě Street, which is the busiest shopping street in the CEE region. In terms of rent, it is also one of the priciest main streets in the Czech Republic and the CEE as a whole – for many years it was in first place, before shifting to second this year behind Pařížská Street.

Jan Kotrbáček, Partner & Head of the CEE Retail Agency team, Cushman & Wakefield: “The Czech Republic offers one of the most attractive retail environments for multinational corporations in the fashion industry and other sectors, primarily because of the top-quality tenant mix combined with very strong business performance. The abundance of global companies here is the natural outcome of long-term growth in the purchasing power of the Czech population, along with the development of a business climate in which companies can prosper. At the same time, the Czech Republic, and Prague in particular, are major European and global travel destinations, where tourists account for a significant share of foreign stores’ clientele. This is especially true in the centre of Prague and at major shopping centres, which is where newly-arrived brands usually launch their first stores, before expanding to other Czech cities.”

 

Restaurants are flourishing here too

The same also holds true for the global restaurant chains entering Czechia from all over the world, with most of the biggest names once again coming from America. Previous arrivals such as Domino’s, Pizza Hut, and the Cinnabon bakery, are scheduled to be joined here this year by the fried chicken restaurant Popeyes.

Jan Kotrbáček, Partner & Head of the CEE Retail Agency team, Cushman & Wakefield: “Popeyes will be a great addition to our already well-established fast food brands, such as KFC, Burger King, and of course McDonalds, the first global chain to come over from America, which recently celebrated 30 years on the Czech market.”

The key to long-term market success is constant innovation, and that is something which the American brands above excel at – an example for others to follow. It is rare to find a US brand that did not succeed on the Czech market. One company that did exit the country is the clothing retailer Forever 21, which ran into financial difficulties worldwide five years ago, closed roughly a third of its stores across 40 countries, and is now focusing on its profitable US stores and online sales.

Related News

room, student, sofa, laptop
European Student Housing Market Booms, Czech Republic Faces Capacity Shortages

Student accommodation in the Czech Republic and across Europe is undergoing a major transformation. In the Czech Republic, there are currently over 315,000 university students, including more than 56,000 international students. In Prague, nearly three students compete for every available bed, highlighting a significant shortage of capacity.

30/09/2025

123
In the first half of the year, 16 new brands entered the Czech Republic

Sixteen brands entered the Czech retail market in the first six months of this year. The most common segments were fashion (clothing, footwear, and accessories – 6 brands) and gastronomy (F&B – 5 brands). Fourteen of the new entries opened in Prague, with one in České Budějovice and one in Třebíč.

26/06/2025

AdobeStock_982998512_750x456.jpg
In 2024, demand for industrial halls dropped by a third. What will 2025 bring?

After a record-breaking year in 2023, when nearly 2.96 million sq m of industrial space was in demand1, the industrial market experienced a significant slowdown in 2024.

Martina Pavlíková • 19/06/2025

Czech Mall.jpg
Luxury Retail 2025
Rising Rents and Growing Demand for Leisure Concepts Highlighted in Retail Analysis

Prime rents on Europe’s leading shopping streets, in shopping centres, and retail parks increased on average in 2024.

06/05/2025

Flexing Office thumbnail
Record Growth for Flexible Offices in the Czech Republic: Over 172,500 Square Meters, also Expanding in Regions

Flexible offices in the Czech Republic are experiencing record growth.

23/04/2025

Related Insights

city, cover
Insights

CEE Investment Market Update H1 2025

CEE investment Market Outlook 2025 analyse commercial real estate in Czech Republic, Hungary, Slovakia, Poland, Romania and Bulgaria.
Marie Baláčová • 05/09/2025
Uvodka_CWInsightsOutlook_H2_2025_750x456.png
Video • Economy

What you need to know about commercial real estate market | Outlook H2 2025

Explore our real estate market snapshot, a video overview of the commercial real estate market developments presenting the key trends in real estate investment, logistics, office, retail and hospitality sectors.
Marie Baláčová • 01/09/2025
Czech Republic MarketBeats Teaser Image.jpg
MarketBeat

Czech Republic MarketBeats

MarketBeat reports analyse quarterly Czech Republic commercial property activity across office, retail, industrial and hotel real estate sectors including supply, demand and pricing trends at the market and submarket levels.
Kamila Breen • 28/07/2025
coworking
Research

Coworking and Serviced Offices

Explore the dynamics of the flexible offices in the Czech Republic.
Kamila Breen • 16/04/2025
25009_ European Luxury Retail report 2025_Web Card (SMALL) 750x456px.png
Research

European Luxury Retail

Explore the dynamics of the European luxury retail real estate market.
Sally Bruer • 10/03/2025
office, statistics, laptop
MarketBeat

CEE MarketBeats

Cushman & Wakefield MarketBeat reports analyse quarterly commercial real estate activity in the CEE region (Czech Republic, Hungary, Poland, Romania, and Slovakia) across office, retail, industrial and hospitality real estate sectors.
Marie Baláčová • 17/02/2025
European Retail Logistics
Research

Revolution in Retail Logistics

The retail sector is adapting to new challenges and optimizing logistics for more efficient operations.
28/11/2024
Prague, Czech Republic
Research • Economy

Czech Real Estate Market View

A regular update on the commercial real estate market in Czech Republic.
Marie Baláčová • 27/04/2023

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
Save settings