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Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them
office meeting room with people
 

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

The Czech Republic's hospitality sector is a mix of strong tourism, a growing investment market, and evolving hotel ownership structures. Lease agreements, management contracts, and franchise models each present unique risks and opportunities that demand expert guidance. Prague’s enduring appeal continues to draw international investors looking for stable assets. Whether you're buying, repositioning, or selling a property, the right advice is key. Our team offers deep market knowledge, turning complexity into clear, confident decisions.

What Sets Us Apart

Experience-led strategies that drive returns

We align guest experience, brand positioning, and operations to unlock long-term value from Czech hospitality assets. Our expertise ranges from boutique Prague properties to regional resort developments, ensuring strategies that drive returns.

Capital expertise across the lifecycle

We provide sophisticated financial analysis and established capital relationships for every hotel transaction. Our expertise covers the full lifecycle, from acquisition financing and operator structuring to repositioning and exit.

Insights that uncover opportunity early

We track investment flows, travel trends, and performance metrics across the CEE markets. This intelligence helps clients uncover opportunities and act before the market moves, gaining a crucial first-mover advantage.

Advisors who understand the business behind the asset

Our Prague-based team includes professionals with backgrounds in hotel ownership, operations, lending, and development. This diverse expertise ensures we understand the business behind the asset.

Global platform, local precision

Backed by our EMEA hospitality network, we connect international capital with hotel opportunities. Our deep on-the-ground insight and consistent execution provide a unique advantage in the local market.

Strategies built for a changing world

We help clients turn market changes into a competitive advantage. This includes navigating sustainability requirements, shifting guest expectations, and exploring office-to-hotel conversion opportunities in Prague.

Services

Our Services



Capital Markets


We advise on acquisitions, portfolio transactions, and platform deals. By connecting buyers and sellers with the right capital and counterparties, we ensure every transaction is positioned for optimal outcomes, tapping into both domestic and cross-border capital sources.

Learn more about our capital markets

Asset Management


Hospitality assets require active management to sustain performance. We advise owners on operational benchmarking, repositioning, and capex planning to ensure assets remain competitive and deliver consistent returns. 

Learn more about our asset services

Valuation & Advisory


Accurate valuations are the foundation of sound investment. We deliver defensible hotel valuations for financing, acquisition, and regulatory purposes across the Czech Republic, using proprietary data and direct market intelligence.

Learn more about our valuation & advisory

Project & Development Services


Before committing capital, ensure the numbers add up. We conduct feasibility studies that assess demand, positioning, and risk, including office-to-hotel conversion assessments relevant to Prague's current market.

Learn more about our project & development services

ESG & Sustainability


We help clients navigate the complexities of ESG, turning sustainability requirements into a competitive advantage. Our advisory services focus on integrating sustainable practices that enhance asset value and meet regulatory standards.

Learn more about our sustainability services


Team

Boivoj Voknek
Bořivoj Vokřínek

Strategic Advisory & Head of Hospitality Research EMEA
Prague, Czech Republic

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Nicolas Horky.jpg
Nicolas Horky

Partner, Head of Hotel Transactions CEE & SEE
Prague, Czechia

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Frederic Le Fichoux
Frederic Le Fichoux

International Partner
Prague, Czechia

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Alina Cazachevici.jpg
Alina Cazachevici

Partner, Head of Hospitality Operations CEE & SEE - Alina Cazachevici
Prague, Czech Republic

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Contact Us

Research

Czech Republic MarketBeats Teaser Image.jpg
MarketBeat

Czech Republic MarketBeats

MarketBeat reports analyse quarterly Czech Republic commercial property activity across office, retail, industrial and hotel real estate sectors including supply, demand and pricing trends at the market and submarket levels.
Kamila Breen • 15/07/2026
What You Need to Know_Czech Outlook 2026 card_EN.png
Video • Economy

What you need to know about commercial real estate market

Explore our real estate market snapshot, a video overview of the commercial real estate market developments presenting the key trends in real estate investment, logistics, office, retail and hospitality sectors.
Marie Baláčová • 23/01/2026
Czech-Real-Estate-Market-Outlook-2025-card.png
Research • Economy

Czech Republic Real Estate Market Outlook 2026

Tailored for investors and property owners, our insights offer a clear path through the complexities of today’s market.
Kamila Breen • 05/01/2026
Prague, cover, outlook, report
Research • Economy

Czech Real Estate Market Outlook – Key Trends for H2 2025

Tailored for investors and property owners, our insights offer a clear path through the complexities of today’s market.
Kamila Breen • 27/08/2025
Czech-Real-Estate-Market-Outlook-2025-card.png
Research • Economy

Czech Republic Real Estate Market Outlook 2025: Resilience & Opportunity

Tailored for investors and property owners, our insights offer a clear path through the complexities of today’s market.
Kamila Breen • 13/12/2024
office buildings
Insights • Investment / Capital Markets

Complete Asset Optimisation Guide

Discover expert strategies for optimising logistics, retail, and office real estate assets. Gain insights to maximise returns and improve performance.
Andie Penman • 29/02/2024
Women Hotel City
Insights • Investment / Capital Markets

The Hotel Investment Scene in CEE

Welcome to our fourth edition of the joint Cushman & Wakefield–CMS report on the Hotel Investment scene in CEE: Getting Real about ESG in Hotel Real Estate
Bořivoj Vokřínek • 25/10/2023
View all

Frequently Asked Questions

Advisory spans the full transaction lifecycle, from identifying and underwriting acquisition targets to structuring financing and advising on exit timing. Given the variety of ownership structures available, including lease, management, and franchise agreements, experienced advisory is critical to ensuring the chosen structure aligns with the investor's risk appetite.

Operator selection is a structured, competitive process that begins with defining the asset's positioning and ownership objectives. We approach a targeted group of operators, both branded and independent. The choice between international brands and local operators carries real implications for ADR, occupancy, and long-term asset value.

A study is most valuable before any significant capital commitment, whether for new development, asset conversion, or major repositioning. In Prague, these have become particularly relevant as office vacancy creates opportunities for adaptive reuse.

Repositioning requires a clear understanding of the competitive set, guest demand patterns, and brand requirements. The market in the Czech Republic has matured significantly, and assets that were well-positioned a decade ago may now require investment in product, brand alignment, or operational model to sustain performance.

The hotel market, and Prague in particular, has demonstrated resilience and continued to attract investor interest. It ranked as one of the most attractive hotel investment markets in CEE in our operator sentiment research. While volumes fluctuate, the structural drivers remain intact. Our market knowledge provides clients with the current intelligence needed to time decisions effectively in the Czech Republic.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

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