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The Hotel Investment Scene in CEE 2020

Bořivoj Vokřínek • 07/04/2020

Welcome to our second edition of the joint Cushman & Wakefield–CMS report on the Hotel Investment scene in CEE: Market Evolution and Diversification of Operating Structures.

Hotel transaction activity reached record levels in 2019, and there is still room to grow.

Our initial expectations for 2020 were bullish, underpinned by several significant deals being in various stage of progress. However, the currently escalating COVID-19 crisis is dwarfing this positive trend and making 2020 extremely unpredictable.

Nevertheless, we have left in this report our initial pre-crisis view, to show the market potential once the virus is contained and things return to normal.

Notwithstanding the current crisis, the CEE-6 region has been experiencing qualitative evolution and diversification in the hotel real estate sector, driven by the changing needs of travellers, as well as incresing competition among operators and investors.

In our first edition, we focused on innovation shaping hospitality concepts and issues around shared-accommodation platforms.

In this report, we explore the changing nature of operating structures from the investor/owner perspective, and discuss the underlying trends driving this evolution across CEE.

We again asked selected international and regional players active in the region, as well as those keen to enter the CEE market, for their brief opinions.

We do hope you will find the report interesting; please do not hesitate to contact us to discuss any of these issues further.

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