About

Alexandra Stefanov is a Senior Marketing Consultant at Cushman & Wakefield, based in Frankfurt, Germany. As part of the German Marketing team, she drives strategic event marketing initiatives that enhance brand visibility, support business development, and strengthen client engagement across the German market.

With more than a decade of experience in event management, B2B marketing, international project management, and business development, Alexandra specializes in creating high-impact marketing and event platforms that elevate brand perception and thought leadership. She is responsible for the strategic conception, planning, and execution of both online and offline events, ranging from webinars, exclusive client events, and networking formats to industry conferences and trade fairs. Drawing on her expertise in event strategy and stakeholder engagement, Alexandra creates experiences that strengthen client relationships and market positioning.

In addition to her corporate marketing background, she has served as a strategic advisor, keynote speaker, and lecturer on digital transformation and emerging technology trends in the European-Chinese business landscape.

Education

Alexandra holds an M.A. in Sinology and Transcultural Studies and earned a Ph.D. focused on technological transformation processes within European-Chinese automotive production networks. Her combination of international academic expertise and hands-on business experience enables her to bridge cultural and market perspectives while driving engaging marketing and event initiatives.

Areas of Specialization

• Event management and project marketing
• Client engagement events
• International exhibitions and conferences
• Content development and communication
• Business development support
• Lead generation
• Stakeholder engagement