Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Upfield Upfield

Success Stories

Upfield

A sustainable and stylish working environment, as green as the brand itself: That's what start-up Upfield was seeking for its 70 employees. Matching the vegan products and the target group.

01 The opportunity

Not only the products, the logo and the company philosophy of Upfield are green. The new Hamburg office should also be green. Matching the vegan and freshly repositioned brands of the food manufacturer - such as the internationally renowned RAMA, LÄTTA and BECEL spreads.

The start-up, headquartered in Amsterdam, was founded in 2018 after the former spreads division of Unilever was spun off. At the same time, the company used the relaunch to realign its content: sustainability and a healthy, green lifestyle were now at the centre of the entrepreneurial vision. 

The new Upfield offices were to convey the vegan lifestyle: with natural, sustainable materials, lots of greenery, open space concepts and rooms flooded with light.

And if the vision of a company is to make people healthier and happier, then the office also had to be a place where things are "human". Where customers can meet, test and experience the products. 

In addition to space for 70 employees to work, the space sought for the Hamburg location should also offer areas for customer events, product shows and a workshop kitchen. 

Upfield

02 The solution

With a view of the Gänsemarkt in Hamburg's city centre, the C&W Office Agency Team brokered a light-flooded loft with over a thousand square metres on the top floor. The industrial style with exposed architectural features and large windows not only convinced Upfield immediately, but also inspired the C&W Interior Design Team to come up with initial ideas and designs for the interior.   

It was to be a new work concept with various different zones and formats - depending on the activity: desk workstations, but also creative areas for project groups and collaboration, focus zones for concentrated work and retreat rooms - with sound-proofed telephone boxes for confidential conversations. 

Large and small sofa corners and pantry display shelving highlighting the company's own products were to provide relaxation. All this in an unusual format: the floorplan is 100 metres long, but only 12 metres wide. C&W Interior Design Team had creative freedom to develop the ideas and worked closely with the Upfield project team, who were in the process of finalising the corporate design anyway. Two projects that turned out to be a perfect match for each other. In weekly meetings and with much anticipation, the design concept for the Hamburg space grew. 

03 The results

Lots of greenery combined with a good pinch of industrial charm was the result. When you enter the new Upfield office in Hamburg, you don't find yourself in front of a classic reception desk, but in a welcome area with 70s design armchairs and casual kilim carpets. It looks out onto a rough-sawn wooden wall with a lasered logo. The ventilation ducts and cable routeing are exposed and stand for agility and reduction to the essentials.

The elongated area with 70 workstations – open plan and bright - is divided by planted shelving partitions and climbing plant grids especially developed for Upfield. They are mobile, can be rearranged as needed, and improve acoustics and air.  

The kitchen, designed specifically for Upfield by C&W’s designers and produced by a Berlin joinery workshop, is a mixture of laboratory and hip Hamburg commercial kitchen. The wood of the kitchen counter contrasts with the cement grey floor. A cooking, dining and meeting area allows customers and staff to experience the products, separated from the office area by a 17-metre-long glass bar wall. 

Definitely another eye-catcher: the show supermarket in the middle of the office and virtually on the lawn - because that's the effect of the green carpeting that wraps the entire office in the corporate colour. Here, Upfield's products are presented in illuminated supermarket refrigerated display cabinets. The customer sits in a lounge-like seating area right in the middle, as if it were a lifestyle bar - the special (customer) experience guaranteed.

Upfield Upfield

"We are absolutely thrilled and feel very comfortable in the new office. All the thought we put into it beforehand has paid off and the design is really successful. We really feel C&W looked after us excellently."

Maike Dignas I Lead Trade Marketing & Sales Operations at Upfield Deutschland GmbH

Request design advice

MEET THE TEAM

Martin Puschke Germany
Martin Puschke

Head of Project & Development Services Hamburg

martin.puschke@cushwake.com

+49 40 30 08 81 131

View Profile

Husemann Ariane
Ariane Husemann

Head of Project & Development Services Berlin

Ariane.Husemann@cushwake.com

+49 30 72 62 18 272

View Profile

Doerte Grau
Dörte Grau

Associate

Interior Design

doerte.grau@cushwake.com

+49 30 72 62 18 264

Doerte Grau

FEATURED SERVICES

Interior Design
Bringing working environments to life - we design beautiful yet functional office spaces that reflect your brand and corporate vision.
Learn More
Workplace Strategy / Total Workplace
We realise your workplace vision and create added value for companies and their employees.
Learn More
Our Project & Development Services
Planning, consulting, new construction or conversion - we support local and international users, investors and owners with their projects in the DACH region.
Learn More

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
AGREE AND CLOSE
These cookies ensure that our website performs as expected, for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS