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Real estate marketing. How to successfully sell a warehouse?

Natalia Lipka • 09/05/2022

It is often the case that a company driven by market dynamics and business development decides to change, expand and relocate to a newer and larger warehouse. As a result, it will be left with its existing facility which no longer meets its operational requirements and the best scenario would be to sell or lease it. To successfully complete the sale process, an appropriate plan should be put in place. A marketing campaign should include a variety of measures that should be consistently implemented.

In addition to a direct search for potential clients, a marketing campaign is developed by marketing specialists on a case-by-case basis and tailored to the nature of a property. It is a multifaceted strategy comprising both online promotion and traditional marketing. It is very important that you effectively select your target group you want to reach with your message – this will allow you to make a meaningful and efficient use of resources and generate the highest number of enquiries and leads.

Selling a property online

The first step in an online campaign is to post a property listing on leading sales websites as a featured advert to get it to the top of search results. At the same time promotion may run on social media platforms. It is advisable to engage agencies that have a vast reach and are able to get through to larger audiences. Promotion through affiliate networks and newsletters can be a successful supplement – mailing is likely to be more effective if you have a strong contacts base and select the right target group. The form and content of your message are also relevant in its distribution.

Traditional warehouse marketing

Traditional marketing may also be successful in a good campaign. It is worth investing in an advertising banner. You may contact local advertising agencies to find a billboard to rent in a strategic place with good visibility. Contacting local authorities is also likely to give good results as potential clients frequently enquire about investment opportunities at public offices or regional chambers of commerce.

Reporting marketing campaign results

For a marketing campaign to be successful, it is critical that you monitor its results and, as you go along, that you adjust what you do to ensure optimization. If the results you expect fail to materialize, you need to look for alternative ways of promotion. An appropriate analysis will help you decide what works best and what you should focus on.

 

insights

is confidence returning to retail market
Insights • Retail

Rising prices in physical stores encourage people to shop online

Over half of Polish shoppers have noticed that retail prices are higher in reopened shopping centres, reveals Cushman & Wakefield’s report “Is Confidence Returning to the Retail Market?”. Additionally, consumers are being driven to shop online by some negative phenomena taking place in shopping centres.
Beata Kokeli • 20/10/2021
is confidence returning to retail market
Insights • Retail

Has confidence returned to the retail market? What lies ahead for retail consumers, tenants and landlords?

Retail began to transform well before the COVID-19 pandemic. It has, however, evolved a lot faster than expected and the pandemic has created a whole new environment which all market participants have to learn to navigate. Global real estate services firm Cushman & Wakefield has issued its latest report “Is Confidence Returning to the Retail Market?” highlighting what the retail market looks like from the perspective of tenants, landlords and customers. 
Beata Kokeli • 30/09/2021
future of offices
Insights • Office

What does the future look like for offices?

The office market is now at the epicentre of changes caused by the transition to the remote work model due to the Covid-19 epidemic. However, with the epidemic situation improving, organisations have already commenced planning the return of employees to the workplace. The analysis of the findings of a survey of tenants of the office buildings in the portfolio of properties under management of Cushman & Wakefield Poland reveals how companies are preparing for this change.
Jan Szulborski • 20/08/2021
Future of workplace Report
Insights • Workplace

The future of workplace. How will Covid-19 and data shape the new workplace?

Through our proprietary Experience per Square FootTM (XSF) tool, Cushman & Wakefield has captured more than 2.5 million data points from workers all over the globe in the pre-COVID-19 era and a further 1.7 million data points from more than 50,000 respondents in the current work from home environment.

Katarzyna Lipka • 20/07/2020
Marketbeat Office Regiony 2019
MarketBeat • Office

Cushman & Wakefield summarises Poland’s regional city office markets

At the end of 2019, the combined office stock of Poland’s regional city office markets climbed to 5.61 million sq m, surpassing Warsaw’s 5.59 million sq m for the first time in history. The total office stock of the nation’s nine largest markets (Warsaw, Krakow, Wrocław, Tricity, the Upper Silesian and Zagłębie Metropolis, Poznań, Łódź, Lublin, and Szczecin) came close to 11.2 million sq m at the end of last year, representing an almost 8% increase on 2018’s level.

09/03/2020
Marketbeat Retail
MarketBeat • Retail

Cushman & Wakefield: a summary of the Polish retail market in 2019

Global real estate services firm Cushman & Wakefield has summarized the Polish retail market. 406,000 sq m of retail space was handed over in 2019. The development pipeline currently stands at approximately 500,000 sq m, 85% of which is scheduled for opening by the end of 2020. Going forward, investors’ interest will increasingly shift towards smaller cities below 100,000 inhabitants, says Cushman & Wakefield.

09/03/2020
Coliving
Insights • Coworking

Role of the sharing economy in the Polish economy. Cushman & Wakefield presents its latest report “Co-living – a new era for the real estate investment market in Poland”

Co-living is making inroads into the Polish real estate market. It is a trend where residents share living space and a set of interests and values in line with their financial capabilities - it has already gained traction in the United States and Western Europe, but is just beginning to emerge in Poland, thereby offering a huge growth potential.
Mira Kantor-Pikus • 03/03/2020

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