Why Current Approaches Miss the Mark, and What Truly Drives Workplace Success
Organizations are investing heavily in office redesigns, new technologies and return-to-office policies. Yet many are still seeing a decline in employee engagement, challenges with collaboration and office attendance that remains far below expectations. It’s becoming increasingly clear: traditional workplace strategies are no longer delivering the outcomes leaders need.
Cushman & Wakefield’s new report, Reimagining Workplaces: Why Current Approaches Miss the Mark, and What Truly Drives Workplace Success, explores the root causes behind these shortcomings and presents a people-centered framework designed to transform workplace performance.
This publication is part of the wider Reimagining Cities initiative, which examines how businesses, landlords and communities can reshape urban environments to create long-term value. As cities evolve, workplace strategies must evolve with them.
What the report reveals
- How hybrid and remote work models continue to outperform office-centric strategies
- The most common obstacles that hinder workplace transformation, and practical solutions to address them
- A new approach: Experience-Based Working (EBW), which boosts engagement, collaboration and productivity by aligning space, technology, services and policies with how people actually work
Introducing Experience-Based Working (EBW)
EBW shifts the workplace conversation from controlling costs to elevating the employee experience. Unlike traditional efficiency-focused models, EBW takes a holistic view, integrating physical space, digital tools and organizational policies around human needs and business outcomes. By prioritizing people, companies can unlock measurable improvements in productivity, teamwork and overall performance.
Workplaces now serve a purpose far beyond providing desks. They shape culture, support collaboration and act as strategic assets that fuel organizational growth. This report expands on Cushman & Wakefield’s broader thought leadership, including Reimagining Cities and Reimagining Portfolios, and offers a clear roadmap for organizations ready to rethink how their workplaces can deliver greater value.
