K-retail Outbound

Korean retail brands are rapidly expanding their presence in global markets. While overseas expansion was once led primarily by large conglomerates, the landscape is now diversifying with the growing prominence of designer labels, athleisure brands, and indie beauty companies. The global rise of K-culture has further accelerated this trend. Entry strategies are also evolving, ranging from market testing through pop-up stores and e-commerce platforms to the opening of permanent retail locations. This report explores the recent expansion of Korean brands into major retail hubs such as Tokyo, Shanghai, and Paris, highlighting key trends and strategic insights.