Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1}
Harley-Davidson-storycard Harley-Davidson-storycard


Harley Davidson: A story of understanding stories, providing solutions

01 The Challenge

Harley Davidson is a motorcycle dealer whose products span almost every continent. Cushman & Wakefield was tasked by Harley Davidson to scout and secure a space for its motorcycle showroom in Hanoi, Vietnam. The deal was the first flagship dealership in Hanoi and was one of the biggest ones in the region.

02 The Solution

Following the success of their Saigon store, Harley Davidson wanted to expand beyond their space at Saigon. We were instructed to search for a space that could house Harley Davidson’s existing and upcoming catalogue. 

We also represented Harley Davidson in the scouting, searching, reconnaissance, and subsequent negotiations with the landlord. This involved relaying Harley Davidson’s concerns and needs to the realtor, allowing the realtor to provide property solutions that addressed Harley Davidson’s needs.

03 The Results

Cushman & Wakefield was able to secure a property deal that benefited Harley Davidson. The negotiations from the Cushman & Wakefield team also allowed Harley Davidson to use the entire building facade without incurring additional overhead costs.

The Hanoi flagship store now allows Harley Davidson to have the biggest brand presence among motorcycle dealerships not just in Vietnam, but the entire region as well.

Meet the team

Tam Nguyen
Tam Nguyen

Senior Broker - Tenant Representation
District 1, Vietnam

+84 38237968

Download VCard


Contact us to discuss how our experience on this project could be translated to your business requirements.

Related Stories

JYSK • Real Estate
Learn More
Harley Davidson • Retail
Learn More
The World Bank • Banking & Finance services
Learn More


Total Workplace

We support you throughout the entire workplace lifecycle, creating a workplace aligned to business objectives, enhancing organisational performance and engaging employees.

Learn more
Global Occupier Services
Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.
Learn more
Global Occupier Services
Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.
Learn more


Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Privacy & Cookies.
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All