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Facilities Services - C&W Services Retail Services

Industries & Specialties

Retail

Transforming communities through better retail strategies
Retail-Featured.jpg

Opening a new bricks-and-mortar shop is more complex than ever. 

We guide retail brands and property owners through one of Southeast Asia’s most exciting markets. As consumer spending rises and cities grow, Vietnam offers great opportunities for brands looking to enter or expand. Our advisors blend deep market knowledge with industry know-how to help you find the right spots, get favorable terms, and build a strong retail portfolio. 

From Ho Chi Minh City's prime districts to Hanoi's emerging corridors, we offer strategies grounded in local insights. Our data-driven approach, backed by strong relationships, ensures your decisions match your business goals. 

What Sets Us Apart

Retail Strategies That Work

Our advisors use real-time data, consumer insights, and location intelligence to help occupiers boost brand visibility and resonate with local customers. We understand what drives footfall in Vietnamese malls, high streets, and mixed-use developments, ensuring confident, effective decisions.

Investor Expertise for a Changing Market

We advise investors, landlords, and developers on acquiring, leasing, and managing retail assets for strong returns. With insights into tenant demand and consumer trends, we help clients adapt to market shifts and seize growth opportunities across Vietnam’s major cities.

Insights That Reveal What’s Next

Retail is always evolving. We track shifts in consumer behaviour, tenant strategies, and location dynamics across Vietnam. By combining real-time data with deep sector knowledge, we help clients anticipate trends, from experiential retail to new food and beverage concepts.

Tailored Solutions That Deliver

Our dedicated retail team in Vietnam and global network of specialists deliver strategies crafted to meet your unique goals. Whether increasing footfall or maximising asset value, we bring a problem-solving mindset and commercial creativity to every engagement.

Advisors Who Think Like Retailers

Our teams bring an entrepreneurial spirit and years of experience advising leading brands and retail landlords across Vietnam and the Asia-Pacific. We don’t just understand the sector; we live it, from lease negotiations to store openings, ensuring creative, effective solutions.

Places That Perform and Belong

We create retail destinations that connect with their communities. By aligning location strategy with local needs, we help occupiers and owners create spaces that add value to neighbourhoods, enhance social impact, and build long-term resilience in Vietnam’s urbanising cities.

Services

Investor Services



Capital Markets


We connect retail asset owners with domestic and international capital, providing advice on acquisitions, disposals, and portfolio strategies. Our team leverages strong investor relationships and transaction expertise to optimise pricing, manage risk, and unlock value across Vietnam’s retail sector.

Learn more about our capital markets

Agency Leasing


We curate tenant mixes, secure the right retailers, and implement leasing strategies that drive footfall, protect income, and enhance long-term asset performance. Our approach is guided by in-depth local market intelligence and strong retail relationships across Vietnam.

Learn more about our agency leasing services

Asset Services


We enhance retail asset performance through proactive management, tenant engagement, and operational efficiency. Our services ensure properties are prepared to respond to changing consumer behaviour and deliver consistent returns for owners and investors. 

Valuation & Advisory


We provide data-driven retail advisory services that align asset strategies with location, format, and consumer trends. Our valuations enable stronger decision-making and more resilient retail outcomes for investors in Vietnam’s market.

Learn more about our valuation & advisory

Project & Development Services


We support retail development projects from concept through completion, ensuring timely delivery, cost control, and alignment with market demand. Our project management expertise helps developers and investors bring retail assets to market successfully.

Learn more about our project development services

Sustainability Services


We help retail property owners implement sustainability strategies that lower operating costs, enhance tenant attraction, and meet regulatory requirements. Our approach boosts long-term asset value while addressing environmental performance across Vietnam’s retail sector. 


Occupier Services




Tenant Representation


We assist retailers and food and beverage brands in building store networks that are efficient, resilient, and primed for growth. By analysing store performance, customer behaviour, and market dynamics, we identify locations and formats that deliver competitive advantages across Vietnam.

Learn more about our tenant representation

Supply Chain & Logistics Advisory


For retailers managing inventory and distribution, we provide strategies to optimise supply chains, reduce costs, and improve efficiency. Our logistics advisory services support retail operations across Vietnam’s growing e-commerce and omnichannel landscape. 

Learn more about our supply chain & logistics advisory services

Location & Labour Analytics


We provide insights into labour markets and location strategies to help retailers make informed decisions about where to expand. From workforce availability to cost analysis, our data-driven solutions ensure optimised site selection and long-term success. 

Project & Development Services


From site selection to store delivery, we provide clear, data-driven guidance to enhance retail footprints and improve in-store experiences. Our project delivery services ensure retail spaces are completed on time, on budget, and ready to welcome customers. 

Learn more about our project development services

Facility Services


We oversee ongoing facility operations for retail occupiers, ensuring stores and food and beverage outlets run efficiently and maintain high standards. Our facility management services support productivity and customer satisfaction across Vietnam. 

Learn more about our facility management services

Sustainability Services


We help retail occupiers adopt sustainability initiatives that reduce energy usage, lower costs, and enhance brand reputation. Our services support retailers in achieving corporate ESG goals while improving store performance.

Team

Hoang Nguyet Minh.png
Nguyet Minh Hoang

Country Head
District 1, Vietnam

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Contact us

Research

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Research • Economy

Ninh Binh Whitepaper 2026

Explore Cushman & Wakefield’s latest whitepaper on Ninh Binh, one of Northern Vietnam’s emerging growth destinations
Nguyet Minh Hoang • 18/05/2026
HCMC-MarketBeats-card.jpg
MarketBeat

Ho Chi Minh City MarketBeat

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
05/05/2026
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MarketBeat

Hanoi MarketBeat

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
01/05/2026
Southeast-Asia-2026-Outlook-Digital-Assets_MO.jpg
Research • Economy

Southeast Asia Outlook 2026

Explore the Southeast Asia Outlook 2026, highlighting key market insights, investment trends, and economic growth forecasts for Singapore, Indonesia, Thailand, Vietnam, and the Philippines.
Nguyet Minh Hoang • 05/03/2026
sustainability-megatrends-research-hero-image.jpg
Research • Sustainability / ESG

Cushman & Wakefield Releases 2023 Sustainability Report

The report demonstrates the firm’s global impact and performance across key sustainability areas during 2023, and progress on future targets that will help shape a more sustainable, inclusive future for the firm’s people, clients, planet and communities.
05/09/2024
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Research • Investment / Capital Markets

APAC Capital Markets Outlook 2024

The report analyzes the current economic cycle, the investment market situation in Asia Pacific in the first half of 2024, future forecasts and key investment strategies in the region.
27/08/2024
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Article • Sustainability / ESG

Adapting with Purpose: Cushman & Wakefield’s ESG Commitment in Vietnam

For Vietnam’s real estate sector, 2023 was among the most challenging years in recent memory. A combination of factors slowed project development and customer sales to a crawl, forcing the industry to take a hard look at itself.
26/06/2024
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Insights • Sustainability / ESG

Hiking Sustainability via Walkable Cities

The report examines how urban planning plays an important role in responding to lifestyle changes and climate change and promotes workable transformation in terms of the 15-minute city concept, balanced urban public space, transit-oriented development (TOD), ecological solutions, net-zero buildings and other approaches to bring about beneficial change and the creation of a sustainable urban environment.
Shaun Brodie • 13/11/2023
View all

Frequently Asked Questions

We provide comprehensive retail real estate services tailored to the Vietnam market, including site selection, lease negotiation, market analysis, and transaction management. Our local team works closely with experts across the region to help brands secure prime locations that align with their expansion goals and strengthen connections with Vietnamese consumers.

Success in Vietnam’s retail market depends on securing locations with high visibility, accessibility, and alignment with target customer demographics. We assess foot traffic, consumer behavior, and competitor activity to identify sites that maximise engagement. Our lease negotiation expertise ensures flexible terms, including options for expansion or securing strategic locations in Vietnam’s top shopping malls and mixed-use developments.

Investors should evaluate tenant demand, consumer spending patterns, local regulations, and infrastructure development when entering Vietnam’s retail market. Understanding Vietnamese consumer preferences, assessing site fundamentals, and analysing growth opportunities in major cities like Ho Chi Minh City and Hanoi, as well as emerging hubs like Da Nang, are essential. We provide market research, property valuations, and transaction advice to support informed decisions and manage risks effectively.

Localised insights are crucial for brands entering Vietnam or targeting tourist-driven retail opportunities. We deliver detailed information on consumer demographics, spending trends, tourist activity, and competitive landscapes in key Vietnamese retail hotspots. This allows brands to select optimal locations, adapt store formats, and create marketing strategies that appeal to both local shoppers and international visitors in cities like Ho Chi Minh City, Hanoi, and Da Nang.

An integrated strategy combines location optimisation, portfolio review, and experience-driven design to boost retail performance in Vietnam. We help brands evaluate their store networks, identify underperforming locations, and shift resources to high-potential sites. For experience-focused formats, such as flagship stores or innovative F&B concepts, we provide site selection, design collaboration, and operational planning to deliver exceptional customer experiences and elevate brand positioning in Vietnam’s dynamic retail market.

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