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STORIES

Triumph Motorcycles & Royal Enfield Vietnam: Driving Their Way To A New Flagship Store

01 The Challenge

Triumph Motorcycles and Royal Enfield entered the Vietnamese market under a franchise agreement with a Dubai firm that owns Harley-Davidson.

Following this deal, Triumph and Royal’s next step was to establish its first flagship store in Vietnam. They engaged Cushman & Wakefield to look for potential properties. Our team also represented them in lease negotiations with the landlord.

02 The Solution

Cushman & Wakefield searched for properties for almost a year. Eventually, we found the Saigon Paragon Building in Phu My Hung as a perfect fit for Triumph and Royal's requirements.

We then completed negotiations with the building landlord to secure the location. After property acquisition, Triumph and Royal proceeded with the fit-out period, which lasted four months.

03 The Results

In 2017, Triumph Motorcycles and Royal Enfield launched their showroom and service. Their store sits in a 1,000m2 area, covering the whole front of Saigon Paragon's ground floor.

Meet the team

Trang Bui

Executive Director (General Manager and Head of Transactions)
Vietnam


84 2838237968

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Stephen Higgins

Senior Director, Head of Capital Markets
Ben Nghe Ward District , Vietnam


+84 765 714 416

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Ty Ga Nguyen

Research & Consultancy Manager
District 1, Vietnam


+84 (28) 38237968

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WE’RE ON HAND TO HELP

Contact us to discuss how our experience on this project could be translated to your business requirements.

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