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Triumph Motorcycles & Royal Enfield Vietnam: Driving Their Way To A New Flagship Store

01 The Challenge

Triumph Motorcycles and Royal Enfield entered the Vietnamese market under a franchise agreement with a Dubai firm that owns Harley-Davidson.

Following this deal, Triumph and Royal’s next step was to establish its first flagship store in Vietnam. They engaged Cushman & Wakefield to look for potential properties. Our team also represented them in lease negotiations with the landlord.

02 The Solution

Cushman & Wakefield searched for properties for almost a year. Eventually, we found the Saigon Paragon Building in Phu My Hung as a perfect fit for Triumph and Royal's requirements.

We then completed negotiations with the building landlord to secure the location. After property acquisition, Triumph and Royal proceeded with the fit-out period, which lasted four months.

03 The Results

In 2017, Triumph Motorcycles and Royal Enfield launched their showroom and service. Their store sits in a 1,000m2 area, covering the whole front of Saigon Paragon's ground floor.

Meet the team

Tam Nguyen
Tam Nguyen

Senior Broker - Tenant Representation
District 1, Vietnam

+84 38237968

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Contact us to discuss how our experience on this project could be translated to your business requirements.

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