Services
Strategic Consulting
Real estate questions are rarely just about real estate. They are business decisions that shape cost, strategy, talent, and growth. We help you get to the real problem behind the ask, the part others miss. With Canadian rates easing unevenly, office vacancy near multi-decade highs, and trade uncertainty reshaping footprints, we help clients turn that uncertainty into considered, defensible decisions.
Our market knowledge of Canadian conditions, from Vancouver's industrial corridors to Toronto's financial core, keeps our advice grounded in local reality, not imported assumptions. And we stay beside you through execution, fully accountable for making the plan work.
What Sets Us Apart
Your Portfolio Built Around Your Business
We help you determine where to operate, how much space to hold, and what network to build as talent, costs, and business needs to shift. Decisions are backed by data, financial analysis, market insight, and commercial judgement, not default real estate assumptions.
The Right People, in the Right Places
We link workforce analytics with location strategy, so you can find and keep the right people without guessing where they need to be.
Workplaces That Work for Your People
We define and deliver workplace strategies that align employee experience with business goals, bringing together workforce data, change enablement, and emerging thinking on AI's impact on how and where work gets done in Canada.
Leading Change People Actually Follow
We lead change management initiatives that align people, process, and place, built on clear sequencing, direct communication, and governance that holds through the transition. That is what makes change stick: not an announcement, but a discipline applied stakeholder by stakeholder.
Capital Prioritization, Done Properly
We help you navigate opportunities, understand risk, and prioritize investments across assets, portfolios, and developments. Using market insight, financial analysis, and scenario modelling, we help you maximize long-term value and portfolio performance.
Preparing for the AI Inflection Point
We help you evaluate how AI may transform work through workshops and scenario planning, translating macro trends into implications for your workforce, workplace, and portfolio. This includes future talent needs, space requirements, and capital strategies to realize them.
Services
Portfolio & Location Strategy
The right locations, with the right talent
Choosing the right locations across Canada unlocks growth, reduces costs, and improves access to talent. We align real estate decisions with business strategy so every location and property asset works harder for your organization, drawing on workforce insights, market intelligence, and financial analysis to bring clarity to decisions across your entire footprint.
Key questions we help answer:
- Do we have the right amount of space in the right places to support the business?
- Which locations best support our talent, business, and growth objectives?
- What should our future real estate portfolio look like, and where should we expand, reduce, or leave all together?
- How much should we really be spending on our real estate, and are we spending more or less than the market?
- How are shifting workforce, technology, and market trends impacting our business strategy?
Workplace & Transformation Strategy
The right workplaces, used the right way
The workplace is more than a place. It is a strategic tool for shaping employee experience, enabling new ways of working, and supporting business success. We help Canadian organizations align workplace, culture, and operations to create environments where people thrive, performance improves, and transformation endures.
Key questions we help answer:
- How much space do we really need if the way we work keeps changing?
- How can we create an environment that helps our people do their best work and support attraction and retention of talent?
- What future ways of working will best support our business, culture, and workforce?
- How can we navigate change while strengthening engagement, productivity, and culture?
- How do we align our workplace investments with changing employee expectations and business priorities?
Asset & Development Strategy
The right projects, sized for long-term value
Real estate decisions don't stop acquisition. They require continuous evaluation, planning, and optimization. We help clients make informed investment and development decisions that balance risk, cost, and long-term value. In Canada, this includes advising on how to structure, deliver, and fund large-scale development and urban regeneration projects across the country's major city markets and growth corridors, from the Greater Toronto Area to Metro Vancouver.
Whether repositioning existing assets or developing new precincts, we provide the strategic insight and delivery expertise needed to move forward with confidence.
Key questions we help answer:
- What is the appropriate mix of land uses that aligns with market demand and maximises viability and returns?
- How do I add value in a risk-adjusted way to my asset or portfolio?
- How do I optimise the feasibility of a development project and manage risk?
- How can I structure project delivery and leverage commercial partnering and funding opportunities?
Expertise
One Platform. Every Industry Type. Every Property Type. No Default Lens.
Our work is industry- and property type-agnostic by design. We start from the business problem, then draw on specialist expertise embedded across the global Cushman & Wakefield platform to solve it, wherever that expertise sits.
Our client base is diverse and includes public, private, and not-for-profit sector entities. We adapt our approach to each client's unique context, delivering the depth of a specialist and the objectivity of a generalist within the same engagement: location strategy, portfolio planning, workplace design, asset and development strategy, commercial and financial strategy, and sustainability strategy, all informed by real-time data and precedent from across every industry type and property type we touch.
Smart Advisors
Smart Advice in a Complex World
The built environment is shaped by rising costs, shifting policy, community expectations, and the pressure to do more with less. Clients aren't looking for more noise. They want clarity, honest perspective, and trusted partners.
Our global Strategic Consulting team of 500+ Smart Advisors includes futurists, urban planners, engineers, valuers, development managers, workplace strategists, data scientists, accountants, investment bankers, economists, architects, and financial modelers. In Canada, this team brings deep local knowledge across every major market and asset class, from Vancouver to Halifax.
We start with why. We don't accept the problem statement at face value. We interrogate it, refine it, and apply expertise, context, and experience to create evidence-based insight that turns real challenges into clear decisions.
Contacts
Insights
Perspectives
Canada Industrial Labour Report
MarketBeat
Perspectives • Workplace
What Occupiers Want: Global Survey Results 2025
Frequently Asked Questions
