Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting to read:%0A%0A {0} %0A%0A {1}

Market Intelligence: How Can It Help Businesses to Install in the Best Location?

Thinking about the best location to install your company or even a possible change of address? Find out how market intelligence specializing in the corporate real estate segment can help you.

Inteligência de Mercado

A guide to important decisions
When talking about a big decision such as choosing the ideal location for projects, offices, logistics warehouses or commercial points, for example, caution is required.

If you, the future owner or occupant of a corporate property, are thinking about the best location to set up your business, know that this is one of the determining factors for the future of the business. That's why more and more companies have used market intelligence to make more assertive decisions.

As Luis Fernando Deak, Market Research Manager at Cushman & Wakefield explains, market intelligence offers technical information about developments, commercial information on leases and sales, preferred regions by the company's segment, and most importantly, reliable and up-to-date information to support everything from the planning of the new space for the company to the decision process: ''with this we reduce the wear and tear with the process, the risk of failure and we anticipate the necessary adjustments for the occupation of quality that the business environment requires. All of this contributes to improving talent retention”, he says.

What aspects to analyze?
Both external market data and internal information for each customer are taken into account. Some important aspects to be analyzed are:

• Segment of activity and the regions in which it focuses
• Demographic and facility data
• Economic and performance indicators of projects and regions
• Urban mobility and accessibility for employees, customers and partners
• History and projection of appreciation in the region

With over 100 years of experience in the corporate real estate market, Cushman & Wakefield offers real estate market intelligence services and support in all decision-making processes for owners and occupants.

Our analysts provide a complete view of the market and offer unique and specialized services.

Learn more about our Market Intelligence.

Featured Insights

Design saude
Article • Healthcare

Top Three Healthcare Design Considerations

Highly specialized healthcare facilities such as hospitals and laboratories require equally specialized designs, both to ensure the facilities meet regulatory requirements and to function as intended: as places to facilitate health and well-being.

Christian Mina • 6/1/2023
Article • Occupier

Learn more about Cushman & Wakefield Global Occupier Services

Called Global Occupation Services - GOS, the area was created so that Cushman & Wakefield could offer a high quality service to global companies, and consequently, local companies can enjoy the same excellence.

Matheus Cardoso • 5/12/2023


Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Privacy & Cookies.
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All