A guide to important decisions
When talking about a big decision such as choosing the ideal location for projects, offices, logistics warehouses or commercial points, for example, caution is required.
If you, the future owner or occupant of a corporate property, are thinking about the best location to set up your business, know that this is one of the determining factors for the future of the business. That's why more and more companies have used market intelligence to make more assertive decisions.
As Luis Fernando Deak, Market Research Manager at Cushman & Wakefield explains, market intelligence offers technical information about developments, commercial information on leases and sales, preferred regions by the company's segment, and most importantly, reliable and up-to-date information to support everything from the planning of the new space for the company to the decision process: ''with this we reduce the wear and tear with the process, the risk of failure and we anticipate the necessary adjustments for the occupation of quality that the business environment requires. All of this contributes to improving talent retention”, he says.
What aspects to analyze?
Both external market data and internal information for each customer are taken into account. Some important aspects to be analyzed are:
• Segment of activity and the regions in which it focuses
• Demographic and facility data
• Economic and performance indicators of projects and regions
• Urban mobility and accessibility for employees, customers and partners
• History and projection of appreciation in the region
With over 100 years of experience in the corporate real estate market, Cushman & Wakefield offers real estate market intelligence services and support in all decision-making processes for owners and occupants.
Our analysts provide a complete view of the market and offer unique and specialized services.
Learn more about our Market Intelligence.