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Corporate architecture 3 points not to be missed

Every company that values its image and the well-being of its employees values a good working environment. We present in this article 3 points that cannot be missing in a business project and how corporate architecture works in favor of the company's organizational climate.

Arquitetura corporativa: 3 pontos que não podem faltar em um projeto empresarial

What differentiates enterprise architecture from traditional architecture?

There are several points that differentiate enterprise architecture from traditional architecture, but in general, when designing an office space or any other type of business environment, the three main priorities are:

• Functionality and ergonomics
• Values embedded in aesthetics

Particular attention must be paid to the diversity of people and tasks performed at that location, as Cushman & Wakefield Project Manager Carla Kahn explains: "the corporate office needs to take into account the well-being of all employees, at the same time in which it reflects its values and corporate culture. The space also needs to meet a specific needs program, which involves workstations, meeting rooms, training room, pantries, and sometimes even kitchen and studios - all planned and taking into account the strategy and growth of employees and company. '', he explains.

Functionality and ergonomics

The discussion between aesthetics and functionality has long gained space in architecture. That's because many get carried away only by what is beautiful and functionality ends up being in the background. Corporate architecture goes beyond aesthetics and even functionality, it is necessary to involve another very important issue: ergonomics. Ergonomics is not just about suitable furniture, but everything that involves the practice of any frequent activity.

As it is an environment where people will spend a good part of their day, performing different functions, everything that is designed, from the simplest to the most complex, can impact the routine, productivity and health of employees and teams, both positively and negatively.


There are several ways to promote well-being in an EA project. Biophilia, which consists of incorporating natural elements into internal spaces, is one of them, but it is not the only one. Corporate architecture, in general, seeks to create a pleasant environment and promote benefits for employees, such as reduced stress and anxiety, increased creativity, productivity and motivation..


Values embedded in aesthetics

To build a strong corporate culture that engages employees, it must also be present in the environments. Expressing the company's values in the details makes all the difference: “ideally, the corporate space is identified and directly related to the brand or company. That this space can be identified anywhere in the world, keeping the same language and at the same time containing details that reflect the local culture in which it is inserted'', says Carla.

This video below represents a good example of how to combine all this in a corporate project. LinkedIn São Paulo Office had the project and construction management of Cushman & Wakefield.

Now that you know how enterprise architecture can work in favor of the organizational climate of the company, be sure to prioritize these 3 points mentioned above, they are essential in a successful business project.

Our strategic consultants in Project and Development management bring a broad perspective to understand the culture, objectives and goals of each client and employ best practices to generate value and minimize risk in all projects and works.

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Built in 1960, the Barão de Mauá building is one of the architectural treasures of the city of Rio de Janeiro. Designed by Oscar Niemeyer together with Sabino Barroso and Lúcio Costa, it went through different periods in the country's real estate and economic market and recently gained more technology and functionality, which further enhanced its charm.

Located in the central region, it has more than 23 thousand m² of built area and 20 corporate buildings, currently 100% occupied by the largest electricity company in Latin America and one of the largest in the world. Around 750 users pass through there per day.
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2002 to 2017 – Property and Facilities Management
Even before the retrofit, Cushman & Wakefield already worked with Property Management in the common areas of the condominium and also provided Facilities Management services in the private areas.

2018 – Completion of retrofit
Between 2015 and 2016, the Barão de Maurá Building was vacated to carry out the retrofit. The work was completed in 2018, the property had its facilities completely modernized, which placed it among the best-rated corporate buildings in the city, with LEED Gold certification, which proves that the project complies with strict construction use standards, in addition to the Procel A seal, which attests to its energy efficiency. The iconic architectural design has had its original characteristics preserved.

At this point, Cushman & Wakefield then resumes condominium management work.

2019 – Reoccupation
In 2019, the Barão de Mauá building opened its doors to its new occupant, which would later become the largest electrical energy company in Latin America and one of the largest in the world, becoming a single-user building.

In addition to the common areas, the Cushman & Wakefield team dedicated to the operation provided full support to the occupant during the process of reoccupying the building, going through challenging moments when the COVID-19 pandemic devastated Brazil and the world.
With delays throughout the supply chain and a direct impact on service provision, a lot of resilience and expertise was required to deal with adversity.

Another important moment in relation to occupant support also required new efforts from the team. After being incorporated by another company, the occupying company goes through a relayout process that included new reforms.

2024 – Operational Excellence Award
Having overcome the challenges, today the team is reaping the rewards of the work carried out over all these years.

The quality of the service provided was recently recognized. The Barão de Mauá Building was highlighted in the operational excellence award, which annually recognizes Cushman & Wakefield's best operations in Property Management. Result of the combined efforts of all members.
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