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The future of malls: More than ever, malls are an important center for entertainment and services


Shopping malls are one of the real estate asset classes most impacted by COVID-19 and the ensuing restrictions to control the pandemic globally. In Brazil, the sector's recovery has happened more quickly compared to its peers in other countries, largely due to the privileged location of the projects. The finding is from the GRI Club.

In addition, the actions to retain tenants carried out in recent years, with deferral of rents and constant negotiations that allowed the majority of tenants to remain, was an important aid for the faster resumption of sales and occupancy of malls.

Another important point is the integration of enterprises into the digital world, offering consumers new ways to search, find products, compare prices and buy. For shopkeepers, the innovations and technologies invested by the administrators are configured as another channel to reach the customer.

The opposite movement has also been a strong trend. In recent times you have probably noticed some digital native brand operating in a physical space. In fact, finding a mature digital retailer that doesn't have or is planning to have a physical presence is becoming increasingly rare. Click on the link and understand why digital native brands are expanding their operations to physical spaces.

Leaders of the main companies with investments in the sector gathered at the GRI Shopping & Retail 2022 conference to discuss the market recovery, expansion, merger and acquisition opportunities, strategies in the composition of the store mix and in the development of multipurpose complexes, as well as the integration between the physical and digital environment, in addition to forecasts for performance in the coming months and years. The realization was that, more than ever, the mall is a center of entertainment and services.

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Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.


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