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The importance of the Broker Opinion of Value (BOV) in real estate transactions

Paulo Sampaio • 11/21/2023

The so-called BOV - Broker Opinion of Value, is basically a broker's price opinion on a given property. This professional assessment is performed by an experienced real estate agent.

A BOV goes far beyond a simple evaluation, this tool is essential for successful real estate transactions. It's not just a number on a paper, it's a detailed and strategic analysis of the real value of a commercial property.

You can think of it as a map that reveals the true potential of a property and can completely transform the scenario of a real estate transaction.

The importance of the Broker Opinion of Value
Imagine the following scenario: a company is about to sell its corporate headquarters. Without a clear understanding of the real value of the property, this company could be drastically undervaluing its asset. That's where BOV comes in. It not only provides an accurate assessment of the value of the property, but also offers strategic insights to enhance this business.

Some points that make BOV essential in a real estate transaction:

Precision
A BOV is based on real data and the expertise of an experienced broker. This means you get an accurate and reliable assessment of your property's value, based on detailed market analysis. In this aspect, Cushman & Wakefield has a team of qualified professionals prepared to serve different property profiles.

Strategy
It's not just a number. Broker Opinion of Value helps you understand the strengths and weaknesses of your property, allowing you to strategically position it in the market. This is crucial to attracting qualified buyers or tenants.

Assertive negotiations
With a good BOV in hand, you enter real estate negotiations with confidence, as you know the real value of the property so you can negotiate assertively, obtaining the best possible deal for your company.

Competitive advantage
In today's competitive market, having a BOV is a significant advantage. It puts you ahead of the competition, allowing you to make informed and strategic decisions.

Remember, a BOV is not just a tool, it is a smart strategy for successful commercial real estate transactions. If you are thinking about selling, buying or renting a commercial property, don't underestimate the power of BOV. It not only reveals the true value of your asset but also opens doors to opportunities.

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