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Responsability social Portal CW

Cynthia Franco • 2/21/2025

Cushman & Wakefield has launched its new registration portal for social projects, facilitating the process of selecting initiatives that may receive investment through the Municipal Cultural Projects Support Program (PROMAC).

With this new development, the company reinforces its commitment to corporate social responsibility and positive impact on the community.
The new portal was created to make the project selection process more efficient. Cynthia Franco, Corporate Sustainability Consultant highlights the importance of the tool: “The portal allows us to filter projects in a more agile and efficient way. With the direct submission functionality, interested parties can register their projects, and we are able to organize and select the options that are most aligned with our investment strategy,” he says.

After the registration phase, projects are analyzed and filtered according to criteria such as theme, region of impact and other defined requirements.

The portal will always be available for registering projects approved by PROMAC. Projects that wish to receive investment in 2025 must register by March 31, 2025.

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