Globalisation, the capacity to adapt to change and new workplace habits and trends mean that it is essential to define strategies aimed at creating professional surroundings that foster and enable the inclusion of new working methods that are flexible and agile in the face of change.
In Cushman & Wakefield we know that businesses are nowadays facing the challenge of adapting to permanent, ongoing change. Technology, remote working, globalisation, intergenerational changes and flexibility are having a drastic impact on our ways of working and workplace experiences. Change is continual and flexible workplaces that can be easily adapted to new business processes will prove the most successful.
A Workplace Stategy process enables companies to define a bespoke strategy, the aim of which is to create a physical and virtual workplace that is in line with the goals of the business, people’s needs and the corporate culture. These are essential for decision-making concerning future corporate spaces in terms of location, sizing and types of spaces.
With the right strategy, we can respond to questions regarding the floorspace to let, the types of spaces that should be established in the new offices, the optimum balance between in-person and remote working, how these changes will affect employees and how to manage this, as well as the main differences between a company’s way of working and the trends in its sector.
Cushman & Wakefield has one of the strongest Workplace Strategy divisions worldwide, enabling us to provide know-how, data and visibility regarding the most innovative trends through contact with our professionals across the countries in which we operate and to offer this knowledge to our clients.
Our Workplace Strategy solutions include:
- Consultancy process based on technical analysis, enabling us to align business objectives, people’s needs and the corporate culture with the space occupied, whilst bearing in mind items such as technology, well-being and sustainability. The focus is entirely holistic and the solutions bespoke to each company.
- We pursue a robust, proven methodology enabling us to collect both quantitative and qualitative data in order to understand who and how people work in the company. We use benchmarking and comparables, perform workshops and surveys and interact with talent, carrying out face to face interviews with executives so as to design a unique, made-to-measure working model for each client.
- This is the emotional management process enabling the company to pursue a proactive, controlled transition to the situation proposed. It consists of communicating, involving and providing the tools necessary to assume the changes that the company has decided to implement. This process helps people to understand, embody and adopt change, whilst minimising possible reticence.