Rólunk

Partnering with clients in shaping their future location and talent strategy

Mark Ivady specialises in global location strategy, advising organisations on where to operate as they expand, consolidate or rethink their operations across regions. Working with occupiers from Life Sciences, Technology, Industrial and Banking sectors across Europe, the Americas and Asia Pacific, he supports market entry, site selection and portfolio decisions where talent availability, cost structures and business environment must be considered together. His work often begins before real estate comes into focus, supporting leadership teams when location itself becomes a critical strategic lever.

Mark’s approach blends rigorous analysis with contextual judgment. As clients increasingly move beyond asking “what does the data say?” and expect clearer guidance on “what should we do next?”, Mark helps translate complex data into decisive, practical action. He is known for triangulating data across global
 markets, pressure testing assumptions and surfacing the trade offs behind headline metrics. Rather than allowing cost scores or rankings to drive outcomes, he helps clients understand what matters most for their business over the long term—from talent ecosystems and cultural fit to scalability and resilience. His advice focuses on ensuring that location decisions hold up as organisations, labour markets and ways of working continue to evolve.

Where Mark Brings Smart Advice

Mark advises occupiers on strategic questions where location choice is fundamental to business success, including:

• Global and regional location strategy
• Market entry and expansion decisions
• Talent driven site selection and  in-depth market ecosystem analysis
• Multidisciplinary  market screening and shortlisting
• Portfolio strategy shaping global and regional real estate footprint
• Cost, quality and scalability trade off analysis
• Location resilience in hybrid and evolving workplace models

How Mark Works

He triangulates data to find what truly matters.
Mark brings together multiple data sources, regional insight and stakeholder input to test assumptions and ensure recommendations reflect real conditions on the ground.

He challenges preconceptions with evidence and nuance.
When personal experience or legacy thinking shapes direction, Mark surfaces the trade offs—using data, context and market understanding to reframe the conversation.

He stays focused on long term outcomes.
Mark delivers clear, honest advice, even when it runs counter to initial preferences. His success is measured by decisions that remain defensible as conditions, markets and work patterns change.