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Carlton’s largest development site transaction in a decade sold to SP Setia in $114m off-market deal

Jess Freeman • 23/07/2025
185-195 Queensberry St, Melb ariel marked.jpg

In a landmark transaction that underscores the enduring appeal of Melbourne’s inner-city development market, Malaysian property giant SP Setia has acquired Carlton’s largest development site in over a decade for $114 million. 

The site, located at 185–195 Queensberry Street and 46–78 Bouverie Street, spans 6,561 sqm* and is strategically positioned within the Carlton education precinct. Just steps from the CBD and surrounded by some of Australia’s most prestigious universities, the parcel is primed for a transformative mixed-use development comprising retail, residential, and purpose-built student accommodation (PBSA).

The off-market deal, brokered by Leon Ma and Oliver Hay and Daniel Wolman of Cushman & Wakefield, marks a significant vote of confidence in the city’s long-term growth prospects—despite prevailing market headwinds. Colliers Tim Storey advised the Purchaser.

“This is a generational opportunity in one of Melbourne’s most tightly held precincts,” said Leon Ma. “The scale, location, and flexibility of the site made it highly attractive to both local and offshore developers.”

Oliver Hay commented that the sale is a clear signal that well-located, large-scale sites continue to attract strong interest, particularly from international developers seeking long-term footholds in Australia’s gateway cities. 

“SP Setia’s acquisition also reflects a broader trend of renewed offshore capital inflows into the Australian property market, particularly in education-linked precincts.

“As the last development opportunity of this scale in Carlton, the site’s future transformation will likely reshape the precinct’s urban fabric - bringing new life to a pocket of the city already rich in culture and connectivity” Mr Hay said.


 


About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2024, the firm reported revenue of $9.4 billion across its core service lines of Services, Leasing, Capital markets, and Valuation and other. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.

Media Contact

Jess Freeman
Jess Freeman

PR & Communications Director ANZ • Sydney

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