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Why Build-to-Rent is moving from niche to necessity

Jess Freeman • 12/06/2026
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Conal Newland, International Director, Head of Living, APAC
Australia's housing crisis is increasingly becoming a story of competing pressures. On one hand, the nation continues to grapple with a chronic undersupply of housing. On the other, policy settings are evolving in ways that may further constrain the traditional private rental market at a time when supply is already struggling to keep pace with demand. 

Against this backdrop, Build-to-Rent (BTR) has emerged as one of the most discussed solutions in Australian property circles. Yet while the sector's long-term prospects remain compelling, the reality is that BTR cannot solve Australia's housing challenge on its own. What it can do, however, is become a far more significant contributor to rental supply than it is today. 

Australia has been delivering substantially fewer homes than required to meet population growth and housing demand. At the same time, rents across the nation's capital cities have continued to rise, reflecting the growing imbalance between supply and demand. 

Recent Federal Budget proposals have added another layer of complexity. While the ultimate market impact remains to be seen, there is a growing view that changes affecting private residential investors could reduce the flow of capital from this market segment into traditional rental housing and slow the recycling of existing rental stock as existing owners delay selling properties. 

According to Conal Newland, Cushman & Wakefield’s International Director, Head of Living, APAC, the conversation is no longer simply about housing demand. 
"The challenge today is not just population growth or rental demand. It is ensuring Australia has enough sources of institutional and private capital willing to fund new housing delivery at scale. 

"If private rental supply becomes harder to deliver or less attractive from an investment perspective, the importance of institutional housing models such as Build-to-Rent becomes significantly greater" he said. 

The institutionalisation of rental housing is already underway. Over the past decade, Australia's multifamily sector has evolved from an emerging concept into an increasingly recognised asset class attracting domestic and international capital. 

Major institutional investors continue to increase their exposure to living sectors globally, drawn by the resilience of rental income, favourable demographic trends and long-term housing demand fundamentals. 

Importantly, international investors are demonstrating conviction despite challenging market conditions. Japanese capital, in particular, has become increasingly active in Australia's living sector, reflecting confidence in the country's long-term rental housing fundamentals rather than short-term market cycles. 
"What is particularly notable is that investors are continuing to allocate capital despite the fact that current market conditions are not necessarily the most attractive they have been over the past decade," Mr Newland said. 

"That tells you investors are looking beyond near-term volatility and focusing on structural themes such as housing undersupply, population growth, rental demand and the ongoing maturation of the Australian living sector." 

Yet challenges remain. Construction costs continue to place pressure on development feasibility, while many markets still require rental growth to bridge the gap between current market rents and the economic rents needed to support new projects. 

There is also significant variation in planning frameworks and tax settings across Australian jurisdictions, creating complexity for both domestic and offshore investors seeking to deploy capital. 

Mr Newland said or the sector to achieve its full potential, industry and government will need to work together to improve planning certainty, accelerate approvals and create greater consistency across jurisdictions. 
“The opportunity is substantial. Institutional rental housing is no longer a niche concept. It is increasingly becoming a core allocation for global investors seeking durable income streams and exposure to long-term demographic growth. 

“As Australia continues to confront housing affordability and supply challenges, Build-to-Rent will not be the sole answer. But it is rapidly becoming one of the most important pieces of the solution. 

“The question is no longer whether institutional rental housing has a role to play. The question is whether Australia can deliver enough of it, quickly enough”. 

About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In 2025, the firm reported revenue of $10.3 billion across its core service lines of Services, Leasing, Capital markets, and Valuation and other. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.

Contacts

Jess Freeman
Jess Freeman

PR & Communications Director ANZ • Sydney

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