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SERvices

Strategic Consulting

Clarity that moves you forward
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Real estate questions are rarely just about real estate. They are business decisions that shape cost, strategy, talent, operations, culture, and growth.

We help you get to the real business problem behind the ask — the part others miss. In Australia's current environment, where economic and real estate conditions are fluctuating and uncertainty exists, we are helping our public, private and not for profit sector clients   to reshape how they think about their built assets, to support considered and fully defensible decision making.

We bring unbiased, evidence-based insight that turns uncertainty into confident decisions. And we stay beside you through execution, fully accountable for making the plan work in the real world. Our market knowledge of Australian conditions, across all real estate asset sectors, means our advice is grounded in local reality, not imported assumptions.

What Sets Us Apart

Investment Decisions You Can Stand Behind

We evaluate financial impacts and the implications of different investment choices, bringing together commercial insight, financial modelling, and business/economic case development to support confident decision-making.

Capital Prioritisation, Done Properly

We help you navigate opportunities, understand risk, and prioritise investments across assets, portfolios, and developments. Using market insight, financial analysis, and scenario modelling, we help you maximise long-term value and portfolio performance.

Aligning Stakeholders Around a Clear Path Forward

We ground leaders in the underlying problem and business objectives, then evaluate portfolio, workplace, asset, development, and commercial options. Through scenario development and structured engagement, we guide cross-functional decision-making toward real estate solutions that maximise business value.

Your Portfolio Built Around Your Business

We help you determine where to operate, how much space to hold, and what network to build as talent, costs, and business needs shift. Decisions are backed by data, financial analysis, market insight, and commercial judgement — not default real estate assumptions.

Workplaces That Work for Your People

We define and deliver workplace strategies that align employee experience with business goals, bringing together workforce data, change enablement, and emerging thinking on AI's impact on how and where work gets done in Australia.

Sustainability That Goes Beyond Compliance

We develop practical sustainability strategies that balance business objectives, stakeholder expectations, and Australia's regulatory requirements — including NABERS, NCC energy provisions, and emerging mandatory climate disclosure obligations.

Preparing for the AI Inflection Point

We bring a forward-looking perspective on macroeconomic forces, market dynamics, and industry trends to help you evaluate how AI may transform how work gets done. Through workshops and scenario planning, we translate this into implications for your workforce, workplace, and portfolio — covering future talent needs, space requirements, and the capital strategies required to realise them.

Services

Commercial and Financial Strategy

The right capital, structured for better decisions

Real estate decisions are only as strong as the commercial and financial strategy behind them. We help clients evaluate opportunities, structure deals, and build the financial case for action — bringing clarity to decisions where risk, return, and timing all matter.

Across Australia, we work with public, private, and not-for-profit clients — assessing investment opportunities, developing funding and capital strategies, establishing delivery and partnership models, and demonstrating economic and social value.

Key questions we answer:

  • How do we make this project commercially viable and investment-ready?
  • How do we structure partnerships, incentives, and risk allocation for success?
  • How do we attract the right investors, developers, and operators?
  • How do we mobilise capital while delivering sustainable economic and community outcomes? 

Asset & Development Strategy

The right projects, sized for long-term value

Real estate decisions don't stop at acquisition — they require continuous evaluation, planning, and optimisation. We help clients make informed investment and development decisions that balance risk, cost, and long-term value. In Australia, this includes advising on how to structure, deliver, and fund large-scale development and urban regeneration projects across the country's major city markets and growth corridors.

Whether repositioning existing assets or developing new precincts, we provide the strategic insight and delivery expertise needed to move forward with confidence.

Key questions we answer:

  • What is the appropriate mix of land uses that aligns with the demand/supply equation and maximises viability and returns?
  • How do I add value in a risk-adjusted way to my asset or portfolio?
  • How do I optimise the feasibility of my development project or precinct and manage risk?
  • How can I structure the delivery of my project and leverage commercial partnering and funding opportunities?
  • What are the preferred planning pathways and development strategies to bring my project to life?

Portfolio & Location Strategy

The right locations, with the right talent

Choosing the right locations across Australia unlocks growth, reduces costs, and improves access to talent. We align real estate decisions with business strategy so every location and property asset works harder for your organisation — drawing on workforce insights, market intelligence, and financial analysis to bring clarity to decisions across your entire footprint.

Key questions we answer:

  • How much space do we need today, and how much will we need in the future?
  • Which locations best support our talent, business, and growth objectives?
  • What is the right portfolio footprint to balance performance, resilience, and efficiency — and where should we grow, consolidate, or exit?
  • What is the right total occupancy cost, and how do we compare to the market?
  • When capital is constrained, how do we make the correct, risk considered  capital allocation and prioritisation decisions for our portfolio? 

Workplace & Transformation Strategy

The right workplaces, used the right way

The workplace is more than a place — it is a strategic tool for shaping employee experience, enabling new ways of working, and supporting business success. We help Australian organisations align workplace, culture, and operations to create environments where people thrive, performance improves, and transformation endures.

Key questions we answer:

  • How much space do we really need if the way we work keeps changing?
  • How can we create a workplace experience that supports attraction and retention of talent in a competitive Australian labour market?
  • What future ways of working will best support our business, culture, and workforce?
  • How do we align workplace investments with changing employee expectations and business priorities?

Sustainability Strategy

The right strategies, built for long-term resilience and value

Sustainability is increasingly influencing real estate value, operational performance, risk management, and investment decisions. With mandatory climate-related financial disclosure now in force under the Australian Sustainability Reporting Standards, the Safeguard Mechanism driving emissions reduction across large facilities, and NABERS and Green Star ratings increasingly built into investor and tenant expectations, organisations need practical sustainability strategies that deliver measurable business outcomes. We help clients develop and implement sustainability strategies that improve asset and portfolio performance, support decarbonization and net zero goals, manage climate-related risks, strengthen resilience, and enhance stakeholder confidence.

Key questions we answer:

  • How can we improve asset and portfolio performance while achieving our sustainability objectives? 
  • Which sustainability issues matter most to our business, stakeholders, and investment strategy? 
  • How do we turn our sustainability ambitions into a practical, cost-effective roadmap with measurable results? 
  • How can we identify, manage, and respond to climate-related risks and opportunities, including NABERS performance and Safeguard Mechanism exposure?  
  • How do we set targets, establish governance, and effectively measure and communicate performance to stakeholders?

Expertise

One Platform. Every Industry. Every Property Type. No Default Lens.

Our work is industry- and property type-agnostic by design. We don’t start from a fixed point of view – we start from the business problem, then draw on specialist expertise embedded across the global Cushman & Wakefield platform to solve it, wherever that expertise sits.

Our client base is diverse and includes public, private, and not-for-profit entities. We adapt our approach to each client’s unique context, delivering the depth of a specialist and the objectivity of a generalist within the same engagement: portfolio planning, location strategy, workplace design, asset and development strategy, commercial and financial strategy, and sustainability strategy, all informed by real-time data and precedent from across every industry type and property type we touch rather than filtered through the assumptions of any one of them.

Smart Advisors

The built environment is shaped by rising costs, shifting policy, community expectations, and the pressure to do more with less. Clients aren't looking for more noise. They want clarity, honest perspective, and trusted partners.

Our global Strategic Consulting team of 500+ Smart Advisors includes futurists, urban planners, engineers, valuers, development managers, workplace strategists, data scientists, accountants, investment bankers, economists, architects, and financial modellers. In Australia, this team brings deep local knowledge across every major market and asset class.

We start with why. We don't accept the problem statement at face value — we interrogate it, refine it, and apply expertise, context, and experience to create evidence-based insight that turns real challenges into clear decisions.

Contacts

alan-herman
Alan Herrman

Head of Strategic Consulting, ANZ
Melbourne, Australia


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David McDougall
David McDougall

Partner, Strategic Consulting
Melbourne, Australia


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ROSS_HAMILTON_Headshot_2026
Ross Hamilton

Head of Strategic Consulting, APAC & EMEA
Melbourne, Australia


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Elizabeth Walsh
Elizabeth Walsh

Associate Partner Strategic Consulting
Melbourne, Australia


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Guillaume-Babille
Guillaume Babille

Director Strategic Consulting
Sydney, Australia


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Danielle-Cox-updated-bio.png
Danielle Cox

Director Strategic Consulting
Canberra, Australia


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Insights

AU AI Impact Web Page Card Image
Research

AI Impact Scenarios: Australia

Explore how artificial intelligence could reshape Australia's commercial real estate market through four plausible economic scenarios. Discover practical insights and strategic actions to help occupiers and investors make more informed decisions in an evolving market.
Sean Ellison • 18/08/2026
Warehouse Internal Rack
MarketBeat • Investment / Capital Markets

Australia Capital Markets Marketbeat Report

The Australia Capital Markets Marketbeat Report offers a examination of the Australian economy.
Jake McKinnon • 04/08/2026
AI+ Teams Background
Insights • Economy

Artificial Intelligence and the Next Chapter for Australian Commercial Real Estate

Cushman & Wakefield has developed four possible scenarios of how AI may diffuse across the Australian economy over the next decade and modelled the implications of each of these on commercial real estate markets.

Sean Ellison • 15/07/2026
ai-impact-dashboard-webcard.jpg
Research

AI Impact Barometer: Conviction in a Transforming World

Australia’s first data-led view of AI’s impact on industries and commercial real estate, helping clients stay ahead of change and uncover opportunity
Dominic Brown • 31/03/2026
2026-fit-out-cost-guide-hero-mobile-apac-750x456
Insights • Workplace

Office Fit Out Costs in Australia 2026

Explore our Office Fit Out Cost Guide to budget and plan your workspace transformation in the Asia Pacific region effectively. Start optimizing your office today!
24/03/2026
what occupiers want 2025-hero mobile.jpg
Research • Workplace

What Occupiers Want: Global Survey Results 2025

In partnership with CoreNet Global, Cushman & Wakefield presents the 2025 edition of What Occupiers Want—our biennial global survey that captures key priorities and perspectives into the shifting dynamics of decision-making, investment, workplace trends and portfolio strategies of occupiers worldwide.
Despina Katsikakis • 28/08/2025
Reshaping The City Web Page Card Image.png
Research

Reshaping the City Report 2025

Australia’s CBDs are evolving and so is the commercial office market. With more than 2 million square metres of prime office leases set to expire in Sydney and Melbourne between 2026 and 2028, competition is heating up.
23/06/2025
Climate Risk: REAL (E)STATE OF EMERGENCY
Insights • Sustainability / ESG

Climate Risk: Real (E)STATE OF EMERGENCY

Following the sobering assessment of climate risk by the UN’s Intergovernmental Panel on Climate Change (IPCC) and the COP26 summit in Glasgow, in our latest report, Real (E)state of Emergency, we give our view on the impetus for the property industry across Asia Pacific to act.
Natalie Craig • 07/02/2022
Building Health Checklist card image
Insights • Workplace

Building Health Checklist

As Australian Governments reduce restrictions with rising vaccination rates, our buildings used for business, residence or leisure will become more vulnerable. A fair proportion of people occupying or visiting these buildings, including those with underlying health conditions, will be exposed to various viruses and the challenge for building owners, occupiers and managers is how to reduce this risk by ensuring the building is healthy and resilient.
22/11/2021
5 Essentials to a healthy workplace
Insights • Workplace

5 Essentials for a Healthy Workplace

What employees want from their workspace has fundamentally changed amid the sustained shift towards remote and hybrid working. The pandemic has reshaped our lives in so many ways and people now seek workplaces that blend the comforts of home, the accessibility of the office, and the experience of destinations. 
21/11/2021
strong-demand-dominating-the-australian-commercial-property-sector
Insights • Valuation

Strong Demand Dominating the Australian Commercial Property Sector

The team at Cushman & Wakefield Valuation and Advisory have compiled a summary of key 2018/2019 institutional transactions across the Sydney CBD, North Sydney and Metropolitan commercial markets.
10/05/2019

Frequently Asked Questions

We help clients work through complex real estate decisions — particularly during periods of transformation, growth, or strategic reset. We take a whole-of-business perspective, ensuring real estate decisions are aligned with organisational goals rather than made in isolation.

Traditional advisory often stops at the recommendation. We go further. Our team combines strategy with execution, helping you not only determine the right path forward but also how to implement it — staying accountable for outcomes rather than handing over a document and stepping away.

The earlier the better. We are most valuable at the start of a decision — when you need clarity on direction before committing resources or capital. We help define the real estate strategy that guides everything which follows, from capital deployment to change management.

We start with your goals, not a standard framework. We apply data, Australian market insight, and cross-functional expertise to build a strategy that reflects your unique needs, industry context, and operating model. No two engagements look the same.

Our work is focused on measurable results: improved portfolio performance, stronger talent strategy alignment, reduced business risk, optimised financial outcomes, and decisions that hold up under scrutiny. We measure success by the quality of the decisions you make — and their impact on your business.

Yes. Our Strategic Consulting team has 500+ advisors globally, operating across markets including all states and territories in Australia. We have the scale and agility to undertake client engagements at an asset or programmatic level working on a short and long term project basis.

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