Ms Farren joins Cushman & Wakefield with more than a decade of experience spanning property research, economics, advisory and strategy, having held senior research and consulting roles across the real estate industry. Most recently, she was a Manager within KPMG Australia's Real Estate Advisory & Transactions team, advising government, institutional and corporate clients on complex property and portfolio decisions. Prior to that, she served as Lead Property Economist at Oxford Economics Australia.
In her new role, Ms Farren will focus on delivering market-leading office research, thought leadership and strategic insight to support clients navigating evolving occupier requirements, investment trends and workplace transformation.
Cushman & Wakefield's Head of International Research, Dr. Dominic Brown, said Ms Farren's appointment reflected the growing importance of research-led decision making across the office sector.
"Nora brings an exceptional combination of research expertise, economic analysis and commercial property knowledge. Her ability to translate complex market data into clear, actionable insights will be invaluable for our clients and our business."
Dr Brown said her broad experience across advisory; economics and real estate made her uniquely positioned to help clients understand the opportunities emerging across Australia's office markets.
"The office sector is undergoing a period of significant structural change, with occupiers, investors and developers all seeking greater clarity around future demand, workplace trends and investment performance not least with the growing impact of AI. Nora's analytical rigour and strategic thinking will further strengthen our ability to provide market-leading advice and thought leadership."
Ms Farren said she was excited to be joining one of the world's leading commercial real estate services firms and contributing to its highly regarded research platform.
"Research has never been more important to helping clients understand market dynamics and make informed decisions. Cushman & Wakefield has a strong reputation for combining data, insight and real-world market expertise, and I'm excited to join the team at such an important time for the office sector."
With experience across research, economics, development, investment and advisory, Ms Farren has built a reputation for delivering evidence-based insights and helping organisations navigate complex property decisions through rigorous market analysis and strategic thinking.
Her appointment reinforces Cushman & Wakefield's continued investment in research and analytics capabilities, ensuring clients have access to the intelligence needed to make confident real estate decisions in an increasingly complex market environment.
