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E-business Park: From former industrial park to innovative enterprise

Stela Hirata • 1/27/2023

Around 7,000 people pass through the E-Business Park in São Paulo every day, an undertaking that, after its transformation from an industrial park to a business complex, in the early 2000s, invests heavily in efficiency and innovation.

Responsible for Property Management for over 10 years, Cushman & Wakefield, through its team allocated in the E-Business Park, has been leading sustainable initiatives, especially with regard to water and energy efficiency and waste management.

The first initiatives were the modernization of the pumping systems and the reuse of water, as well as the treatment of residues, with a great work in the collection, separation and destination.

Today, the sorting center separates more than 30 types of waste, diverting them from landfills. They are removed from the bins at night by a golf cart so as not to emit pollutants into the environment. In addition, a biodigester transforms organic waste from restaurants into a potentially suitable liquid for fertilizing green areas.

In common areas, LED lamps were installed for efficient lighting.

Social responsibility is also one of the priorities of the E-Business Park. The work with the community has already promoted actions such as painting the facades of houses in the local community, donation of basic food baskets during the pandemic, renovation of the soccer field, donation of school materials, distribution of Easter eggs, as well as the use of a cooperative that hires ex-prisoners and immigrants.

Governance is constantly exercised with a cost plan and a search for reduction in consumption and tariffs, following Cushman & Wakefield's Purchasing Policy. The migration of installations to the free electricity market and the negotiation with SABESP for a firm demand contract, which guarantees the supply or collection/treatment of water and with differentiated prices are some examples.

Continuous operation, 24 hours a day, 7 days a week
Cushman & Wakefield is responsible for managing around 150 service providers at the E-Business Park, including maintenance, security, porters and receptions, cleaning, gardening and firefighters, among others.

In addition to being responsible for ensuring the progress of all activities and reporting to the owner, the Operation Manager values the relationship with the occupants and for bringing innovation, ensuring efficiency for the owner and occupants.

E-Business Park Operations Manager, Gianlucca Oliveira, says that all team members work to promote the best possible experience and continuous satisfaction of all interested parties: ''To preserve the good corporate image and add even more value to the property we have invested in efficiency and innovation. We want to provide a unique experience with energy efficiency, water, waste management and technology. This makes E-business a unique venture’’ he says.

There are 9 people under Gianlucca's management, with responsibilities ranging from financial attributions, passing through the administration of soft services, to the management of technical systems.

Speaking of innovation, it is worth remembering that the E-Business Park was the first operation in a business center to adopt perimeter monitoring with a drone in Brazil.

Diverse occupant profile
Among the occupants of the E-Business Park are call center companies, pharmaceutical solutions, electronics, sporting goods, technology, telecommunications, facilities, electricity concessionaire, perfumery, in addition to food court tenants: more than 10 restaurants, cafes, pharmacy, banks, bomboniere etc.

What's next
The next step for E-Business is to obtain LEED O+M Existing Building certification, which proves that the property is operating according to highly efficient and economical criteria, something that the complex has been doing for years, even before thinking about certification: ''To give you an idea, the development has more than 30 thousand square meters of green areas. Before the transformation into a business complex, between 2004 and 2005, there were 700 trees, today there are more than 2 thousand. We intend to invest more and more in efficiency and innovation’’, concludes Gianlucca.

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Built in 1960, the Barão de Mauá building is one of the architectural treasures of the city of Rio de Janeiro. Designed by Oscar Niemeyer together with Sabino Barroso and Lúcio Costa, it went through different periods in the country's real estate and economic market and recently gained more technology and functionality, which further enhanced its charm.

Located in the central region, it has more than 23 thousand m² of built area and 20 corporate buildings, currently 100% occupied by the largest electricity company in Latin America and one of the largest in the world. Around 750 users pass through there per day.
After an important retrofit, completed in 2018, the Barão de Mauá Building re-emerges revamped in the Rio real estate market to continue writing its history in the heart of the city.

Learn a little about the work that the Cushman & Wakefield Property Management team has been carrying out in the condominium and understand how this successful relationship has been built long before the renovation.

2002 to 2017 – Property and Facilities Management
Even before the retrofit, Cushman & Wakefield already worked with Property Management in the common areas of the condominium and also provided Facilities Management services in the private areas.

2018 – Completion of retrofit
Between 2015 and 2016, the Barão de Maurá Building was vacated to carry out the retrofit. The work was completed in 2018, the property had its facilities completely modernized, which placed it among the best-rated corporate buildings in the city, with LEED Gold certification, which proves that the project complies with strict construction use standards, in addition to the Procel A seal, which attests to its energy efficiency. The iconic architectural design has had its original characteristics preserved.

At this point, Cushman & Wakefield then resumes condominium management work.

2019 – Reoccupation
In 2019, the Barão de Mauá building opened its doors to its new occupant, which would later become the largest electrical energy company in Latin America and one of the largest in the world, becoming a single-user building.

In addition to the common areas, the Cushman & Wakefield team dedicated to the operation provided full support to the occupant during the process of reoccupying the building, going through challenging moments when the COVID-19 pandemic devastated Brazil and the world.
With delays throughout the supply chain and a direct impact on service provision, a lot of resilience and expertise was required to deal with adversity.

Another important moment in relation to occupant support also required new efforts from the team. After being incorporated by another company, the occupying company goes through a relayout process that included new reforms.

2024 – Operational Excellence Award
Having overcome the challenges, today the team is reaping the rewards of the work carried out over all these years.

The quality of the service provided was recently recognized. The Barão de Mauá Building was highlighted in the operational excellence award, which annually recognizes Cushman & Wakefield's best operations in Property Management. Result of the combined efforts of all members.
“Today we find ourselves on a “cruise” in relation to the maturity of this operation. Having overcome the challenges, we managed to stabilize all aspects and continue working to always be more efficient”, reports Monica Mariani Portfolio Manager at Cushman & Wakefield.

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