CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

Milan’s Via Montenapoleone World’s Most Expensive Retail Destination

Jos Hesselink • 26/11/2024
  • According to Cushman & Wakefield’s Main Streets Across the World report, global rents increased with an average of 4.4%.
  • P.C. Hooftstraat in Amsterdam, the Netherlands, retains spot 18 on ranking of 138 locations.
  • Via Montenapoleone tops the rankings, overtaking New York’s Upper 5th Avenue.
  • London’s New Bond Street regains top 3 status.

Milan’s Via Montenapoleone, where rents have risen by nearly a third in the past two years, has overtaken New York’s Upper 5th Avenue to be crowned the world’s most expensive retail destination. This is according to the latest edition of Cushman & Wakefield's report Main Streets Across the World, which analyses the rents of leading shopping streets in 138 cities worldwide. It is the first time a European street has topped the global rankings.

Table Global Ranking_.png

Amsterdam’s Via Montenapoleone

The P.C. Hooftstraat remains the most expensive shopping street in the Netherlands, with a top rental price of €2,800 per square meter per year. This secures the city’s steady 18th position on the global ranking.

Michiel Boonen, Head of Retail Cushman & Wakefield: "In addition to the stable rental prices on P.C. Hooftstraat, we are seeing a slight increase in retail rental prices at various other locations in Amsterdam after years of decline. This is largely driven by the recovery in visitor numbers, which now exceed pre-pandemic levels. However, this recovery is not evident in all Dutch cities. In some areas, visitor numbers have yet to return to previous levels, and as a result, retail rental prices in those cities remain mostly stable or, in some cases, continue to decline.”

Table Dutch Ranking Top 10_.png

Luxury Retail 

 
Many of the locations analyzed in the study focus on luxury retail, with the ranking highlighting the most expensive shopping streets in each market. Via Montenapoleone in Milan claimed the top spot this year, climbing from second place in 2023 after an 11% increase in rents, reaching €20,000 per square meter. Meanwhile, rental prices on New York's Upper 5th Avenue (€19,537) remained stable, keeping it in second place.

Milan's surge is driven by strong demand paired with limited supply, along with the favorable appreciation of the euro against the US dollar. London's New Bond Street (€17,210) surpassed Hong Kong's Tsim Sha Tsui (€15,697) to reclaim third place. Paris' Avenue des Champs-Élysées maintained fifth position with a 10% year-over-year increase, while Tokyo's Ginza district closed the gap thanks to an impressive 25% annual rise in rental prices.
 
Globally, rental prices rose in 57% of the 138 shopping streets analyzed, with only 14% experiencing declines and 29% remaining stable. This resulted in an average global rental increase of 4.4% at prime locations. The Americas outperformed other regions with an 8.5% increase, led by nearly 11% growth in the US, more than double the 5.2% recorded in 2023. Europe and Asia-Pacific showed more modest growth at 3.5% and 3.1%, respectively. On average, rental prices now stand almost 6% higher than pre-pandemic levels.

 

Economic recovery presents opportunities

Despite challenges, such as rising interest rates and inflation in 2022 and 2023, top shopping streets have demonstrated resilience. With interest rate cuts accelerating, economic growth picking up, and pressures on living costs easing, the retail sector is expected to recover further. Higher real wages and increased consumer spending offer additional opportunities for continued rental growth in prime locations.

Contact

Barbara Voskuil - Geerlings  - website
Barbara Voskuil - Geerlings

Head of Marketing Netherlands (EMEA Grade - Associate) • Amsterdam

Recent News

Card image Gareth Tsang
Cushman & Wakefield Appoints Gareth Tsang as Partner Retail Leasing

Cushman & Wakefield Netherlands has appointed Gareth Tsang as Partner Retail Leasing - with Tsang's appointment the company is strengthening its position in the Dutch retail market and further expanding its services to a wide range of clients within the retail sector. 

Barbara Voskuil - Geerlings • 01/09/2026

Webcard-pressrelease-Vastint.jpg
Vastint Netherlands appoints Cushman & Wakefield for integrated property management

Vastint Netherlands will partner with Cushman & Wakefield Asset Services as of 1 October 2026 for the integrated management of its Dutch real estate portfolio. With this step, Vastint opts for a broader service offering that combines commercial, technical, financial, hospitality and marketing management—aligned with its ambition to make property management more future-proof, efficient and sustainable.

Barbara Voskuil - Geerlings • 15/06/2026

Kantoren
Waiting attitude of office users leads to muted absorption dynamics in the Dutch office market

Figures from international real estate consultant Cushman & Wakefield show that the take-up of new office space over 2022 reached 967,000 m2. This puts the recorded transaction dynamics slightly lower than at the end of last year (-7%), but in line with the office dynamics observed since 2020.

02/01/2023

outlook 2023
Real estate investment market normalizes

The mild recession in the last quarter of 2022 will continue into the first quarter of 2023. For the real estate sector, international real estate consultant Cushman & Wakefield anticipates that the industry will anticipate the current economic downturn more quickly than in previous crises, allowing for recovery in the real estate market in the second half of 2023. 

Jos Hesselink • 22/12/2022

Wintergasten Interview Jeroen
Vastgoed Visie Wintergasten: Interview Jeroen Lokerse

It took a while, but now the real estate world is gaining momentum with sustainability after all. A lot is going well, says Jeroen Lokerse of Cushman & Wakefield. And let's deal with what is not going well, especially together. There is no longer any reason not to do it, because the figures speak for themselves: 'In all cases, sustainability provides a healthy business case.'

08/12/2022

Aantal nieuwbouwwoningen daalt schikbarend
The number of newly constructed houses is declining rapidly

There is a major housing shortage in the Netherlands, partly due to the low housing production of the time. Meeting Minister Hugo de Jonge's goal of building 900,000 new homes by 2030 will require twice as many homes each quarter as are currently licensed.

Roel Timmermans • 21/11/2022

Crain With Cityscape in Background
retail
Helix card
5tracks card

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS