Dutch Hotel investment market under pressure, but opportunities emerge for selective investors
Amsterdam, 29 april 2026 - The European hotel investment market presents a mixed picture in 2026. The fifth edition of Cushman & Wakefield’s Hotel Investor Compass shows that investor sentiment at the European level remains resilient, while markets with a more complex local operating environment are currently experiencing caution and limited transaction momentum. Investors remain actively engaged with the market, but the willingness to fully commit to acquisition or disposal processes remains restrained.
The Dutch hotel investment market is currently in a wait‑and‑see phase, with very few transactions recorded in recent quarters. This cautious stance is driven by a combination of rising operating costs, fiscal pressure and broader uncertainty. Performance in the user market is under pressure, partly due to higher taxes and cost inflation, resulting in downward adjustments to hotel operating results. This has translated into a cautious and observant approach among both buyers and sellers.
"It is precisely in a market with moderate performance and limited new supply that opportunities emerge for value‑add investors."
A key European trend highlighted in the Hotel Investor Compass aligns closely with the Dutch situation: in markets where performance is moderating and new supply remains scarce, opportunities emerge for value‑add investors. In the period ahead, repositioning and renovation can contribute to value creation and, over time, help facilitate transactions.
The combination of continued European investment appetite and a more challenging local reality underscores that hotel investment is not disappearing, but becoming more selective and strategy‑driven. The Hotel Investor Compass provides insight into how European investors are navigating these changing market conditions and serves as a relevant reference for parties active in the hotel sector.
If you have any questions about the report, please contact Jos Hesselink or Ralph van Polanen.
