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Turning Left on the Housing Market: Affordability takes Centre Stage — but who foots the Bill?

Jos Hesselink • 20/07/2026

AMSTERDAM, 20 july 2026 – What happens if the cabinet takes a left turn? Affordability moves even more explicitly to the forefront as the guiding principle for housing development plans. Housing deals, more social housing, and stronger national government direction provide a clear orientation. Yet that immediately raises the fundamental question of how such ambition can be made workable in practice.

Because agreeing on and enshrining affordability is not the same as actually delivering affordable housing. On paper, the national government can determine where, how much, and within what timeframe construction must take place. Municipalities can be rewarded when they meet targets and receive support when they fall short. That too aligns with the call for stronger oversight.

 

Jos Hesselink, Head of Research Cushman & Wakefield Netherlands: "Housing deals with a substantial share of social rental housing and affordable owner-occupied homes do not make affordability a new concept — but they do make it explicitly the leading principle in implementation."

The appeal of this approach is understandable. In a market characterised by significant scarcity and mounting affordability pressures, steering towards affordable supply seems logical. Housing deals with a substantial share of social rental housing and affordable owner-occupied homes do not make affordability a new concept — but they do make it explicitly the leading principle in implementation.

However, the more decisively affordability becomes the guiding criterion, the more critical the underlying financial equation becomes. Delivering more affordable housing requires land policy, subsidies, cost recovery, and agreements with housing associations and market parties that are also financially viable. When that coherence is absent, the problem shifts from political support to project feasibility.

With that shift comes a redistribution of roles. A left-leaning course means the national government not only sets direction, but also takes a more explicit role in identifying which municipalities are falling behind and where central intervention is needed to bring targets within reach. This can accelerate delivery where local decision-making stalls — but it makes the questions of capacity, land positions, and financial feasibility all the more urgent.

At the same time, the recent support for the Wet versterking regie volkshuisvesting (Housing Oversight Strengthening Act) demonstrates that the dividing line does not always run strictly along left-right lines. Parties to the right of centre can also support oversight where it contributes to increased housing output. But broad support for central direction does not in itself answer the question of how area developments can remain feasible.

Jos Hesselink: "Parties to the right of centre can also support oversight where it contributes to increased housing output. But broad support for central direction does not in itself answer the question of how area developments can remain feasible."

That is where the tension lies — one that is often underexposed in the housing debate. Affordability and return on investment are frequently positioned as opposing forces, yet in practice they are intrinsically linked. Without returns, there is no investment appetite. Without affordability, there is no social support base. The challenge is not to ignore one in favour of the other, but to bring both into alignment within the same development trajectory.

The instruments available bear directly on the business case for area development. Active land policy, pre-emption rights, cost recovery, and subsidies can bring public objectives closer to realisation — but they also alter the distribution of risks and returns. It is therefore essential to establish upfront which party bears which responsibilities.
This is not a technical question but a fundamental one. If the burden of affordability falls too one-sidedly on a single party, implementation comes under pressure. If the government sets objectives without sufficiently clarifying how risks, returns, and responsibilities are to be distributed, there is a growing risk that ambitions remain confined to administrative agreements.

Steering left, then, is not a simple choice in favour of social objectives and against the market. It is above all a test of feasibility. Can the cabinet place affordability at the centre while simultaneously organising the conditions under which those homes are actually built? If not, affordability may well become the point of departure — but not the outcome.

Contact

Barbara Voskuil - Geerlings  - website
Barbara Geerlings

Head of Marketing Netherlands (EMEA Grade - Associate) • Amsterdam

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Turning Left on the Housing Market: Affordability takes Centre Stage — but who foots the Bill?

What happens if the cabinet takes a left turn? Affordability moves even more explicitly to the forefront as the guiding principle for housing development plans. Housing deals, more social housing, and stronger national government direction provide a clear orientation. Yet that immediately raises the fundamental question of how such ambition can be made workable in practice.

Jos Hesselink • 20/07/2026

Netherlands

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