About

Barbara Voskuil-Geerlings is Head of Marketing Netherlands at Cushman & Wakefield, based in Amsterdam. She leads the firm's marketing and communications function across the Dutch market, driving brand strategy, campaigns, and communications initiatives that contribute to the firm’s commercial objectives.

Barbara brings over two decades of marketing and communications expertise to her role, with a strong focus on commercial real estate. She joined Cushman & Wakefield in 2022 as Senior Marketing & Communications Manager and was appointed Head of Marketing Netherlands in 2024. Prior to this, she spent 14 years at Multi Corporation, where she held several marketing and communications roles, most recently as Head of Marketing, Communications & Events.

Her experience spans brand strategy, corporate and internal communications, integrated campaigns, digital marketing and events. She combines strategic direction with a practical approach to deliver relevant and consistent marketing and communications activities that strengthen the firm’s position in the Dutch market.

Areas of Specialization

• Marketing and communications strategy
• Brand positioning and management
• Corporate communications, internal communications and reputation
• Integrated campaigns and digital marketing
• Client engagement and event strategy