Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}

Rising prices in physical stores encourage people to shop online

Beata Kokeli • 20/10/2021
Over half of Polish shoppers have noticed that retail prices are higher in reopened shopping centres, reveals Cushman & Wakefield’s report “Is Confidence Returning to the Retail Market?”. Additionally, consumers are being driven to shop online by some negative phenomena taking place in shopping centres.

During their first visits to shopping centres following their reopening, shoppers noticed some negative phenomena in retail facilities, especially considerably higher prices (55% of the respondents to the survey), closed stores (26%) and the lack of special offers (25%). Around 20% reported limited offers of their favourite brands, shortages of sizes and fewer staff, which frequently affected customers’ perception of the quality of in-store service.

“Due to the changes in shopping centres and retail parks, almost a third of customers would prefer to shop online. 29% of the respondents did not consider them to be a reason for more frequent online shopping. The remaining 37% are still uncertain about the impact of these changes on their preferences, and this group of shoppers is at the highest risk of shifting to online if they feel that they lack a positive experience in brick-and-mortar stores,” says Małgorzata Dziubińska, Associate Director, Consulting & Research, Cushman & Wakefield.

“As consumers are becoming increasingly aware of their expectations and reasons for retail trips, it is critical that their needs are fulfilled in a shopping destination. Now is the time for tenants, and not only for landlords, to take care of customers. The Covid-19 crisis has shown that a flexible approach and seamless adaptation of sales strategies to the changing retail landscape will make it possible to achieve the highest level of need satisfaction among customers at all times,” says Paulina Bauer, Associate, Head of Retail Asset Services Poland, Cushman & Wakefield.

Cushman & Wakefield’s consumer survey was carried out by Inquiry in June 2021 using the CAWI method (Computer-Assisted Web Interview) on a representative sample of consumers (N=1003).

square mockup

 

insights

industrial rail (image)
Insights • Forecast - Outlook

Upward pressure on rental rates and rising construction costs on the one hand and a growing focus on ESG and repositioning of commercial buildings on the other. Faced with the current pace of change in the real estate market, many investors are looking at 2023 with a degree of uncertainty. Are there any reasons to be fearful? And how will the economic slowdown shape trends and sentiments in each real estate sector in the short term? 
Katarzyna Lipka • 21/02/2023
Retail-Nederland
MarketBeat • Retail

Retail Marketbeat

Retail MarketBeat report analyses quarterly Poland commercial property activity across retail sector including supply, demand and pricing trends at the market and submarket levels.
Beata Kokeli • 10/02/2023
Trends Radar 2023 Poland
Insights • Forecast - Outlook

Trends Radar: real estate sector waiting for stabilisation

Upward pressure on rental rates and rising construction costs on the one hand and a growing focus on ESG and repositioning of commercial buildings on the other. Faced with the current pace of change in the real estate market, many investors are looking at 2023 with a degree of uncertainty. Are there any reasons to be fearful? And how will the economic slowdown shape trends and sentiments in each real estate sector in the short term? 
Katarzyna Lipka • 11/01/2023
is confidence returning to retail market
Insights • Retail

Rising prices in physical stores encourage people to shop online

Over half of Polish shoppers have noticed that retail prices are higher in reopened shopping centres, reveals Cushman & Wakefield’s report “Is Confidence Returning to the Retail Market?”. Additionally, consumers are being driven to shop online by some negative phenomena taking place in shopping centres.
Beata Kokeli • 20/10/2021
is confidence returning to retail market
Insights • Retail

Has confidence returned to the retail market? What lies ahead for retail consumers, tenants and landlords?

Retail began to transform well before the COVID-19 pandemic. It has, however, evolved a lot faster than expected and the pandemic has created a whole new environment which all market participants have to learn to navigate. Global real estate services firm Cushman & Wakefield has issued its latest report “Is Confidence Returning to the Retail Market?” highlighting what the retail market looks like from the perspective of tenants, landlords and customers. 
Beata Kokeli • 30/09/2021
future of offices
Insights • Office

What does the future look like for offices?

The office market is now at the epicentre of changes caused by the transition to the remote work model due to the Covid-19 epidemic. However, with the epidemic situation improving, organisations have already commenced planning the return of employees to the workplace. The analysis of the findings of a survey of tenants of the office buildings in the portfolio of properties under management of Cushman & Wakefield Poland reveals how companies are preparing for this change.
Jan Szulborski • 20/08/2021
Future of workplace Report
Events • Workplace

The future of workplace. How will Covid-19 and data shape the new workplace?

Through our proprietary Experience per Square FootTM (XSF) tool, Cushman & Wakefield has captured more than 2.5 million data points from workers all over the globe in the pre-COVID-19 era and a further 1.7 million data points from more than 50,000 respondents in the current work from home environment.

Katarzyna Lipka • 20/07/2020
Marketbeat Office Regiony 2019
MarketBeat • Office

Cushman & Wakefield summarises Poland’s regional city office markets

At the end of 2019, the combined office stock of Poland’s regional city office markets climbed to 5.61 million sq m, surpassing Warsaw’s 5.59 million sq m for the first time in history. The total office stock of the nation’s nine largest markets (Warsaw, Krakow, Wrocław, Tricity, the Upper Silesian and Zagłębie Metropolis, Poznań, Łódź, Lublin, and Szczecin) came close to 11.2 million sq m at the end of last year, representing an almost 8% increase on 2018’s level.

09/03/2020
Marketbeat Retail
MarketBeat • Retail

Cushman & Wakefield: a summary of the Polish retail market in 2019

Global real estate services firm Cushman & Wakefield has summarized the Polish retail market. 406,000 sq m of retail space was handed over in 2019. The development pipeline currently stands at approximately 500,000 sq m, 85% of which is scheduled for opening by the end of 2020. Going forward, investors’ interest will increasingly shift towards smaller cities below 100,000 inhabitants, says Cushman & Wakefield.

09/03/2020
Coliving
Insights • Coworking

Role of the sharing economy in the Polish economy. Cushman & Wakefield presents its latest report “Co-living – a new era for the real estate investment market in Poland”

Co-living is making inroads into the Polish real estate market. It is a trend where residents share living space and a set of interests and values in line with their financial capabilities - it has already gained traction in the United States and Western Europe, but is just beginning to emerge in Poland, thereby offering a huge growth potential.
Mira Kantor-Pikus • 03/03/2020

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.

MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS