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Hospitality Sweden

Frida Carlsson • 26/09/2025

Autumn 2025 Update

Welcome to the first edition of Cushman & Wakefield’s Hospitality Sweden, moving forward the report will be released semiannually. Drawing on our in-depth market expertise, this report delivers the latest data and insightful analysis of the Swedish hotel sector.

Through this publication, we aim to shed light on the unique dynamics of the Swedish hotel market and provide a deeper understanding of its structure, trends and investment potential. Each edition will feature a special theme, this time we are focusing on concerts and their impact on the hotel market, make sure to read it on page nine.

As the market continues to evolve, we invite you to explore the full report and discover the opportunities shaping Sweden’s hospitality future. Enjoy the read and do not hesitate to reach out to our hospitality team!

Authors

Frida Carlsson Profilbild
Frida Carlsson

Deputy Head of Valuation & Strategic Advisory
Stockholm, Sweden


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Simon Vahtola
Simon Vahtola

Associate Director, Capital Markets
Stockholm, Sweden


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