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Valuation for Hospitality Hotel Bed

Industries & Sectors

Hotels & Hospitality

Shaping the future of experiences and the places that make them

hotel reception

Travel, leisure and entertainment are evolving fast, shaped by the experiences people remember long after they leave.

Our hospitality advisory covers the full spectrum of investment, valuation, financing, and operational strategy for hotel and hospitality assets. The United Kingdom remains Europe's most active hotel investment market, with transaction activity driven by a structural shift toward single-asset deals, rising RevPAR in London, and sustained institutional appetite for quality assets. Navigating this environment demands more than transactional capability; it demands a team with the market knowledge to anticipate where value is created and the relationships to act on it decisively.

What Sets Us Apart

Experience-Led Strategies

We align guest experience, brand, and operations to unlock long-term asset value. This alignment is crucial in the UK's competitive hotel market, differentiating a tradable asset from one that stalls.

Capital Expertise

We bring sophisticated financial analysis and global capital relationships to every stage, from acquisition to exit. We actively connect domestic owners with international capital across London and regional markets.

Data-Driven Insights

We track investment flows, RevPAR, and supply pipelines. Our data-driven approach helps clients act ahead of the market, mitigate risk, and capture opportunities before they are widely priced in.

Operational Understanding

Our team includes former owners, operators, and developers. We understand the operational realities, from labour costs to brand negotiations, that directly shape asset performance and investor returns.

Global Platform, Local Precision

Our specialists connect global capital with local opportunities. We offer consistent execution, discretion, and deep on-the-ground insight across London and regional markets.

Future-Focused Strategies

We help hotel owners and investors navigate sustainability, guest expectations, and cost pressures, turning structural headwinds into competitive advantage and long-term resilience.

Services

Our Services

Capital Markets


We advise on acquisitions, disposals, and financing, from single regional assets to large London portfolios. Our access to active capital and understanding of pricing dynamics ensure optimal client outcomes. 

Learn more about our Capital Markets


Asset Management


We help hotel owners with operational reviews, brand repositioning, and performance improvement. As rising costs compress NOI, active asset management is essential to protect and enhance value.

Learn more about our Asset Services


Valuation & Advisory


We provide independent hotel valuations for lending, acquisition, and strategic planning. Our team applies rigorous methodology and market-calibrated benchmarking to every instruction.

Learn more about our Valuation & Advisory 


Project & Development Services


We advise on hotel development feasibility, planning, and operator selection across the UK. Early-stage advisory is key to ensuring projects are positioned for the right brand, operator, and return.

Learn more about our Project & Development Services


ESG & Sustainability


We help clients develop ESG strategies that enhance asset value and meet regulations. Our services include green building certifications, energy audits, and sustainability reporting to drive long-term returns.

Team

John Hubbard - London
Jonathan Hubbard

Head of Hospitality EMEA
London, United Kingdom


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Andrew-Horder-2026.jpg
Andrew Horder

Partner
London, United Kingdom


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Carl Ridgley - London
Carl Ridgley

Head of Hospitality UK
London, United Kingdom


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Research

UK Hospitality Marketbeat.jpg
MarketBeat

UK Hospitality Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK hospitality sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Bořivoj Vokřínek • 22/07/2026
26021_Hotel Investor Compass - Assets_v1.png
Research

European Hotel Investor Compass

Gain exclusive insights of the European hospitality sector with our in-depth Hotel Investor Survey. 
19/03/2026
2025 H2 European Hospitality Update - Web Card
Research

European Hospitality Update

Dive into the newest trends of the European hospitality market with Cushman & Wakefield's comprehensive H2 2025 update. Discover investment opportunities, market dynamics, and forecasts tailored for the hospitality sector stakeholders.
19/03/2026
UK Autumn Budget response image.jpeg
Insights • Economy

Autumn Budget: Implications for real estate

The well-documented tightening that the Chancellor had to go through was always going to make this a difficult Budget in order to comply with her fiscal rules – with headroom of just £9.9 billion left at the last budget. 
Daryl Perry • 27/11/2025
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Research

Manchester Hotel Market Spotlight

Access the latest in-depth insights, key trends, and performance of the Manchester hotel real estate market.
Bořivoj Vokřínek • 09/10/2025
2024_UK_News_Great_Northern_Hotel_webcard
Research

London Hotel Market Spotlight

Access the latest in-depth insights, key trends, and performance of the London hotel real estate market.
Bořivoj Vokřínek • 22/07/2025
Edinburgh Hotel Market Spotlight webcard.jpg
Research

Edinburgh Hotel Market Spotlight

Access the latest in-depth insights, key trends, and performance of the Edinburgh Hotel Market Spotlight.
Bořivoj Vokřínek • 22/07/2025
pillows on hotel double bed
MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 26/03/2025
RAAC-Small-web-card
Article

Reinforced Autoclaved Aerated Concrete Briefing Paper

Until recently, significant deflection and transverse cracking were thought to be early warning signs of failure in Reinforced Autoclaved Aerated concrete (RAAC). 

Alex Charlesworth • 07/09/2023

FREQUENTLY ASKED QUESTIONS

Advisory spans the full investment lifecycle, from acquisition feasibility and financing through to valuation, asset management, repositioning, and disposal. We work with hotel owners, institutional investors, and developers across all segments. Our team combines transactional experience with operational understanding to reflect the realities of running a hotel business.

Transaction volumes reached a significant value recently, with activity shifting toward single-asset deals. Portfolio transactions declined, reflecting ongoing fundraising constraints. For sellers, pricing expectations need to reflect selective buyer appetite. For acquirers, there is a genuine opportunity to access quality assets without the competition that characterised prior years.

Hotel values are being shaped by several converging pressures. RevPAR grew strongly in London, while regional performance remained more subdued. Rising labour costs and increased business rates are compressing net operating income. We help clients understand how these dynamics affect their specific asset and structure strategies accordingly.

Rising labour costs and the recent increase in business rates represent a structural challenge for operators in the UK. We work with owners to identify where operational efficiency can be improved, where capital expenditure will generate the strongest return, and where repositioning can restore margin.

Our team brings together specialists in investment, valuation, debt, and asset management, all focused on the hospitality sector. We do not treat hotel advisory as a subset of general real estate. Combined with our proprietary market data, we give clients a genuine edge whether they are buying, selling, financing, or repositioning a hotel asset in the UK.

NEED COMMERCIAL REAL ESTATE ADVICE?

Contact our team for the latest on the real estate markets.
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