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Cushman & Wakefield: Brides by Young Lease Brings Route 17 Retail Property to Full Occupancy

Brides by Young will join co-tenant Starbucks at Shops at Liberty Plaza in Rochelle Park, bringing the newly constructed, Route 17 retail property to full occupancy.

Rochelle Park, N.J. - The commercial real estate services firm’s New Jersey retail leasing team, headed by David Townes and Alana Friedman, represented the landlord, Alesso Holding Co., in the 5,650-square-foot, long-term transaction.

The salon at Shops at Liberty Plaza will be Brides by Young’s third dedicated bridal salon and its first in New Jersey. The brand is distinguished as the world’s largest “curvy” bridal boutique, with sample sizes ranging from 14 to 34 and more than 400 dress styles in each store. Patrick Varelas from RE/MAX Traditions Real Estate served as tenant broker for Brides by Young in the Rochelle Park lease.

“Our team produced multiple offers on this property – both for full occupancy and subdivisions of the remaining vacancy,” Townes said. “Shops at Liberty Plaza checks every box. It offers brand-new construction with attractive modern storefronts, direct access from Route 17 and the benefit of a daily traffic count exceeding 121,000 vehicles.”

Friedman added that specialty retailers looking to plant their flag in a new market often flock to the highly coveted Route 17 corridor, and Brides by Young was no exception. “This market is highly sought after due to its long-standing status as a major regional retail hub, with record-breaking sales numbers, traffic counts and outstanding accessibility,” she noted. “As brokers, we recognize a need for specialty offerings more and more, and understand the great demand for quality within the Greater Bergen County market. This new tenant is a great fit for the marketplace.”

Cushman & Wakefield’s New Jersey retail team provides comprehensive, integrated real estate services for retail occupiers, landlords and investors – marketing properties, aligning brands to opportunities and providing clients with intelligence for smart decision-making. This includes serving as strategic advisors for tenants, whether they have a single request or require a full market entry plan, and as long-term partners for owners looking to market and tenant their properties for maximum performance. The team currently represents more than 1 million square feet of retail space throughout the region.

About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 51,000 employees in 400 offices and 70 countries. In 2018, the firm had revenue of $8.2 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit or follow @CushWake on Twitter.

Cushman & Wakefield Media Contact

Michael Boonshoft New York Communications

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