How We Deliver
Upon carefully analyzing an asset’s investment goals, tenant mix, financing structure, building strengths, submarket conditions, and competition, we then develop a creative, comprehensive commercial leasing strategy for that asset. Whether representing a single property or an entire portfolio, we manage the entire marketing process to strategically position each asset within their market, using the right mix of technology, digital promotion, and proven property marketing approaches to attract and retain the right tenants.
Dedicated In-House Creative Services
Cushman & Wakefield's Investor Services Marketing Center of Excellence (COE) specializes in the development of creative property marketing that drives strategic leasing. We are experts in creating and implementing intentional marketing strategies that extend beyond traditional graphic design.
We work as an extension of the leasing team, allowing us to mobilize around each marketing challenge to launch great solutions into the market quickly.
- Multi-faceted marketing plans & campaigns
- Fresh visual identity and brand positioning
- Streamlined creative, strategic solutions
ESG—We Make it Green
Landlords and occupiers can partner on achieving their Environmental, Social and Governance (ESG) goals through green leases featuring clauses that generate efficiencies and support sustainability goals. Green leases facilitate data sharing, transparency, energy efficiency and waste management that can improve building performance and generate cost savings for both parties.
Landlords who adopt green leases also have plenty to gain from having a greener asset. Our research shows that highly efficient, green-certified buildings can command a green rental premium over less-sustainable buildings in high-cost markets. Conversely, assets with lower energy efficiency, and without green provisions in place, may risk incurring a “brown discount” on their valuation.
By creating shared incentives and outlining key responsibilities, landlords and occupiers can jointly leverage green leases to improve the environmental performance of both the building and its surrounding area.
Property Types & Industry Sectors
Whether your real estate portfolio includes office, industrial or retail properties, we work to develop and support a holistic approach to site acquisition and portfolio strategy.