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Our retail specialists create customized, dynamic solutions for investors, owners, developers and occupiers within the quickly evolving retail sector. 

RETAIL COMMERCIAL REAL ESTATE 

We know the power great retail spaces can have in shaping entire neighborhoods and cities. These are the kind of places where strangers become friends, schools and services thrive, and little startup stores can show the world what they’re made of. They are the engine room that keeps a community going, which is why we are committed to helping retail real estate grow, every way we can.  

Cushman & Wakefield helps our clients uncover opportunities big and small by curating customer experiences and discovering the best locations for every retail business to grow. Backed by data and loaded with insights, we help our clients make better decisions under any market conditions. We believe that ‘life is what we make it’, so we make sure every store, startup or service has the tools to make dreams a reality.  
Retail Capabilities Brochure
From urban high streets to suburban shopping destinations, and everything in between, Cushman & Wakefield’s retail property specialists leverage industry experience and global perspective to best market properties, align brands with the right opportunities, and provide clients with intelligence for smart decision making.
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WE BRING THE RIGHT TEAM TOGETHER.

It doesn’t take long for you to realize that our team can feel like part of your team. Working closely together, we’ll reveal possibilities and opportunities by creating a retail strategy that attracts new customers and keeps them coming back for more. We move quickly too, because in retail, time and passion make all the difference between a short-term business and one that a community simply can’t live without.

WE MAKE IT MORE PREDICTABLE.

Long-term results come from long-term strategy and a deep understanding of the risks involved within every retail environment. It’s why we’ve become experts at using data and trends to mitigate those risks on a global scale. We’re always looking for emerging patterns in retail to take advantage of the opportunities ahead and to plan for challenges well before they arrive at your door.

WE MAKE EXPERIENCE MATTER.

We’ve partnered in many amazing achievements in retail. The clients we share them with give us their trust because we have been there before–literally. And not just as advisors. Many of our retail experts have been on the ground floor, managing their own retail businesses or working with some of the world’s best brands. We don’t just leverage our global network, our supply chain, visual merchandising and industry connections, we leverage our own lived experiences to help all of our clients in ways that few others can.

RETAIL SOLUTIONS

Within the ever-changing landscape of retail, a highly customized, data-driven store strategy is crucial to remain successful. Whether an exclusive brand focused on high street shopping destinations, an established retailer with a portfolio across urban and suburban shopping centers, or a digitally native brand transitioning to its first physical store, our retail specialists leverage relevant data sets, local market knowledge, and a track record of industry experience to drive value to your bottom line. 
 
Engage us to: 

  • Uncover the best store locations  
  • Identify new market entry and expansion opportunities 
  • Optimize your current store footprint  
  • Quantify market demand and/or develop a void analysis   
  • Develop tenanting and re-tenanting strategies 
  • Create customized reports to address unique business needs: market studies, forecasts, portfolio benchmarks, and highest and best-use studies 

Contact: Jim Kierski 

We collaborate with digitally native and emerging brands to bring their customer experience to life. Grounded in data and analytics, we strategically guide new brands through the process of identifying ideal markets, selecting the best locations, and building the physical experience. We work together to drive best practices across experiential, operational, and supply chain to ensure a holistic approach is taken across real estate and omni-channel strategies.  

Engage us to: 

  • Harness online data for physical store success  
  • Identify priority markets and select the best locations 
  • Define the purpose of a new store and convey the brand effectively 
  • Maximize the customer experience while saving on store build-out costs 

Contact: Alanna Loeffler 

Nothing happens on the shop floor, whether digital or physical, that doesn’t have an impact on the supply chain. Ever-changing consumer behaviors mean real estate and supply chain professionals must make quick decisions during a time when nearly every aspect of the industry is in flux. 
 
Engage us to: 

  • Expand market presence and gain a competitive edge 
  • Optimize logistics and supply chain operations 
  • Maximize operations across your entire portfolio: retail, warehouse, fulfillment, logistics and office 
  • Mitigate risk: speed-to-market, location, and cost 

Contact: Benjamin Conwell

Cushman & Wakefield’s cross-border retail experts are strategically positioned to help international clients translate and navigate the intricacies of U.S. market entry and expansion. Using data-driven insights, we serve as a trusted advisor to help define target consumers, identify top markets, select the right store location, and build a customer experience consistent with a brand’s identity. Our teams are in all major retail markets across the U.S. and everywhere in between, ensuring brands can mitigate their risk and have the industry knowledge, market intelligence, relationships, and transparency at their fingertips to make successful decisions.

Engage us to: 

  • Manage the leasing, acquisition and disposition of properties toward the most favorable outcomes
  • Develop a forward-thinking omnichannel solution that configures around your store and e-commerce network for faster product delivery and efficiency
  • Seamlessly manage the construction of a new store location or renovation
  • Apply tried-and-tested processes, store management technology and facility support to manage each location

Contact: Alanna Loeffler | Learn more about our cross-border retail expansion capabilities. 

We work with a vast array of experiential brands and entertainment concepts to create immersive and engaging adventures for consumers of all ages. Our consultative, data-driven approach delivers transformational solutions that scale as you grow and enhance the lives of local communities through reduced risk, time savings, and cost savings. 

Engage us to: 

  • Uncover the best locations for your experiential retail venture 
  • Identify new market entry and expansion opportunities grounded in data and analytics 
  • Provide project management support for buildouts  
  • Manage your facilities with centralized operations and innovative technologies  
  • Collect, analyze, and manage your leases as you expand your enterprise 

Contact: Alanna Loeffler 

No matter where you sit in the Food & Beverage supply chain, our experts are uniquely qualified to support manufacturers, processors, and distributors along the entire journey from farm to table. We help clients navigate the unique challenges faced by the food and beverage sector. Meat processors, food manufacturers, dairies, confectionary, breweries, grocery stores, and milling, among many other businesses, have gained a valuable edge in the market by leveraging Cushman & Wakefield’s worldwide experience and resources. 

Engage us to: 

  • Assist with acquisition and disposition of specialized food and beverage facilities 
  • Mitigate site selection risks by conducting site and facility infrastructure analysis 
  • Assess the opportunities, risks, and challenges of a build-to-suit facility project 
  • Optimize the real estate in your supply chain to get products to consumers faster 

Contact: Chris Copenhaver & Ken Reiff

As consumers continue to demand convenience, accessibility and value from their healthcare providers, companies are responding by adopting retail locations in urban high streets, lifestyle centers, suburban strip malls, and shopping centers. Our retail specialists help healthcare brands reach consumers and stay ahead of the competition with unique real estate solutions customized to this growing sector. 

Engage us to:  

  • Understand community demand and need for specific healthcare services 
  • Uncover the best retail locations for your new practice 
  • Identify new market entry and expansion opportunities grounded in data and analytics 
  • Assist in building a scalable real estate program that will achieve your growth goals while maximizing cost savings and efficiencies  

Contact: Alanna Loeffler 

As industry-leading experts in specialty food, beverage, and entertainment procurement, Cushman & Wakefield curates exceptional experiences by connecting world-renowned culinary talent with unique locations and distinctive spaces that make unforgettable impressions. Our professionals guide owners, developers, and investors in their strategic evaluation, selection, and engagement of elevated food, beverage, and entertainment options for projects ranging from food halls and signature restaurants to thoughtfully designed experiential and performance spaces. 
 
Engage us to:  

  • Consult on the development and programming for your food hall, including feasibility analysis, design and space planning, branding, theming, merchandising, and pro forma development  
  • Identify, select, and engage well-known chefs or restaurant partners that increase foot traffic, asking rents, and occupancy 
  • Analyze your current portfolio, including market deal structure, deal terms, and competitive set analysis 

Contact: Phil Colicchio & Trip Schneck 

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Portfolio Administration        Asset Services 
Project & Development Services     Energy & Sustainability
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Tenant Representation        Investment Sales
 Transaction Management       Project & Development Services 

    Valuation & Advisory

 

ARE YOU AN ONLINE RETAILER IN SEARCH OF
BRICK-AND-MORTAR SPACE?

DIGITALLY NATIVE BRANDS: Define Your Brick-and-Mortar Strategy

Cushman & Wakefield’s DNB NEXT team is comprised of exceptional retail property specialists across the U.S. and led by a former retail executive. We collaborate with digitally native brands to bring their customer experience to life. Grounded in data and analytics, clients are strategically guided through the process of identifying ideal markets, selecting the best locations, and building the physical experience. We work with you closely to drive the best of experiential, operational, and supply chain needs to ensure a comprehensive approach is taken across all real estate and omni-channel solutions.

Together, the future of the retail landscape is what we make it. Emerging brands and experiences create new points of engagement within malls, lifestyle centers and urban high streets; enhancing the communities that surround them. 

DNB NEXT helps digitally native brands achieve their long-term goals by expertly delivering a data-driven growth strategy, expanding their sales channels from clicks to bricks.
  • Identifying & conveying your brand
  • Harnessing your data for physical store success
  • Defining financial revenue goals
  • Maximizing the customer experience
What's Next for Digitally Native Brands (DNB)?
Subscribe to the latest Cushman & Wakefield Digitally Native Brands (DNB) NEXT Team Strategy and Insights.
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Digital Natives (image) Digital Natives (image)

DIGITALLY NATIVE BRANDS INSIGHTS

102022dnbcard
Article • Retail

Five Steps Digitally Native Brands Should Consider When Expanding to Brick & Mortar

More and more digitally native brands (DNBs) are turning to brick and mortar to provide customers with a full sensory brand experience in order to differentiate themselves in an often too-crowded digital world. But opening a retail store can come with its set of challenges. From selecting the best location to building the consumer journey, here are five steps DNBs should consider taking when expanding from digital to physical.
Alanna Loeffler • 10/4/2022
072022dnbmobile2
Insights • Retail

Webcast Series: From URL to IRL: Why Digitally Native Brands are Going Brick & Mortar

Join Cushman & Wakefield’s ’s DNB NEXT team and our esteemed guest panelists for our on-demand webcast series – From URL to IRL: Why Digitally Native Brands Are Going Brick & Mortar. 

Alanna Loeffler • 6/22/2022
Woman on Laptop
Research • Retail

Why Digitally Native Brands are Coming to You IRL (In Real Life)

More online-only brands are turning to physical locations—and the reasons are many.
Kazuko Morgan • 5/10/2022

Contacts

Barrie-Scardina-Northeast Regional President
Barrie Scardina

Regional President, Northeast
New York, United States

Download VCard

Alanna Loeffler Corporate Retail
Alanna Loeffler

Managing Director of Business Strategy
San Francisco, United States

+1 (516) 6583832

Download VCard

Jim Kierski New York Retail
Jim Kierski

Head of Retail Consulting, Americas
Saint Louis, United States

Download VCard

FAQs

How can I increase my retail revenue by expanding my sales channels to bricks-and-mortar/retail real estate?
  • The halo effect proves that when a retailer opens a physical store location, they see their online sales jump by approx. 30% (according to ICSC). This means that not only will the physical store act as an additional sales channel to drive revenue, but it will enhance a brand's online business as well.) 
How can I utilize my e-commerce data to inform my physical store footprint?
  • Brands are harnessing the power of online sales data to inform decision-making across all channels of distribution. Effectively analyzing data such as consumer profiles, demographics, and popular products by consumer type and location ensures new physical stores and their merchandising mix will best meet a brand’s target customer in the market they enter.

  • An intelligent approach to store growth will identify the top markets for growth and target the highest potential submarkets for your new location.
What comprises a successful store location?
  • Brands are harnessing the power of online sales data to inform decision-making across all channels of distribution. Effectively analyzing data such as consumer profiles, demographics, and popular products by consumer type and location ensures new physical stores and their merchandising mix will best meet a brand’s target customer in the market they enter.

  • An intelligent approach to store growth will identify the top markets for growth and target the highest potential submarkets for your new location.

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Making an Impact in Retail: Why Brick & Mortar is Here to Stay

As the COVID-19 pandemic surged, many speculated that the increase of e-commerce activity would forever change the retail landscape, eliminating the need for the physical store.
Barrie Scardina • 6/16/2022

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