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Industries & Specialties

Retail

Transforming communities through better retail strategies.

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RETAIL COMMERCIAL REAL ESTATE 

Opening a new brick-and-mortar store is more complex than ever. With shifting consumer behaviors, rising operational costs and an increasingly competitive market, every decision counts. That’s why our retail advisors use data-driven insights to pinpoint the best locations for retail brands to thrive. We also ensure that each store not only achieves business success, but seamlessly integrates into the fabric of the community. By strategically aligning retailers with local community needs, we foster environments where retailers and communities flourish together.

 

Retail Capabilities Brochure
From urban high streets to suburban shopping destinations, and everything in between, Cushman & Wakefield’s retail property specialists leverage industry experience and global perspective to best market properties, align brands with the right opportunities, and provide clients with intelligence for smart decision making.
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creating better communities retail (image) creating better retail communities (image)

 

Delivering better solutions

With a robust global network of specialists and a problem-solving mentality, our retail advisors have a track record of sustained success in this ever-evolving sector. We create and execute tailored solutions that optimize operations and drive long-term growth.

Revealing better insights

Retail is dynamic. By combining advanced data with global experience and local insights, we continuously track shifts in the market to ensure our clients not only keep up with trends but set them. 

Striving for better partnerships

Advisors who can think like retailers are the most valuable partners. Drawing upon their own entrepreneurial spirit and years of working with the world’s best brands, our advisors can quickly form a clear blueprint for both short- and long-term results.

The best opportunities in retail require the best thinkers.

Barrie Scardina, President of Americas Retail Services, Agency Leasing & Alliances

RETAIL SOLUTIONS

Whether you’re an upscale brand on urban high streets, an established retailer in a suburban center, or a digitally native brand embarking on its first wave of physical stores, a highly customized, data-driven location strategy is crucial to success. Our Retail Location Analytics & Strategy consulting team leverages extensive industry knowledge, proprietary tools and technologies, and global insights to help you understand your consumer, target ideal markets, and optimize your retail portfolio. Let our insights be your guide in creating a winning growth strategy for your business. 

Engage us to: 

  • Analyze market entry and expansion opportunities 
  • Uncover the best store locations  
  • Optimize and rationalize your retail portfolio 
  • Assess retail demand and development feasibility 
  • Conduct customized research and analytics to address unique business needs: market studies, forecasts, portfolio benchmarks, and highest and best-use studies 

Contact: Jim Kierski 

We collaborate with digitally native and emerging brands to bring their customer experience to life. Grounded in data and analytics, we strategically guide new brands through the process of identifying ideal markets, selecting the best locations, and building the physical experience. We work together to drive best practices across experiential, operational, and supply chain to ensure a holistic approach is taken across real estate and omni-channel strategies.  

Engage us to: 

  • Harness online data for physical store success  
  • Identify priority markets and select the best locations 
  • Define the purpose of a new store and convey the brand effectively 
  • Maximize the customer experience while saving on store build-out costs 

Contact: Alanna Loeffler 

Nothing happens on the shop floor, whether digital or physical, that doesn’t have an impact on the supply chain. Ever-changing consumer behaviors mean real estate and supply chain professionals must make quick decisions during a time when nearly every aspect of the industry is in flux. 
 
Engage us to: 

  • Expand market presence and gain a competitive edge 
  • Optimize logistics and supply chain operations 
  • Maximize operations across your entire portfolio: retail, warehouse, fulfillment, logistics and office 
  • Mitigate risk: speed-to-market, location, and cost 

Contact: Benjamin Conwell

Cushman & Wakefield’s cross-border retail experts are strategically positioned to help international clients translate and navigate the intricacies of U.S. market entry and expansion. Using data-driven insights, we serve as a trusted advisor to help define target consumers, identify top markets, select the right store location, and build a customer experience consistent with a brand’s identity. Our teams are in all major retail markets across the U.S. and everywhere in between, ensuring brands can mitigate their risk and have the industry knowledge, market intelligence, relationships, and transparency at their fingertips to make successful decisions.

Engage us to: 

  • Manage the leasing, acquisition and disposition of properties toward the most favorable outcomes
  • Develop a forward-thinking omnichannel solution that configures around your store and e-commerce network for faster product delivery and efficiency
  • Seamlessly manage the construction of a new store location or renovation
  • Apply tried-and-tested processes, store management technology and facility support to manage each location

Contact: Alanna Loeffler | Learn more about our cross-border retail expansion capabilities

We work with a vast array of experiential brands and entertainment concepts to create immersive and engaging adventures for consumers of all ages. Our consultative, data-driven approach delivers transformational solutions that scale as you grow and enhance the lives of local communities through reduced risk, time savings, and cost savings. 

Engage us to: 

  • Uncover the best locations for your experiential retail venture 
  • Identify new market entry and expansion opportunities grounded in data and analytics 
  • Provide project management support for buildouts  
  • Manage your facilities with centralized operations and innovative technologies  
  • Collect, analyze, and manage your leases as you expand your enterprise 

Contact: Alanna Loeffler 

Cushman & Wakefield uses proven data and insights to help food and beverage occupiers expand into new locations and create memorable dining experiences that keep customers coming back for more. We collaborate with owners, developers and investors to curate a winning retail, food and beverage tenant mix that engages consumers, drives foot traffic and creates meaningful community spaces.

Engage us to: 

  • Identify the best markets and store locations for expansion opportunities
  • Understand your portfolio to improve decision-making, mitigate risk and uncover cost savings
  • Provide project management support for buildouts to ensure on-time, on-budget delivery
  • Attract the right dining options to your asset, whether seasoned chains or innovative new concepts
  • Consult on the development and programming for your food hall 
  • Assist with real estate needs for food and beverage manufacturing, processing and distributing facilities 

Contact: Alanna Loeffler

Cushman & Wakefield serves as the trusted advisor for luxury retailers, offering tailored strategies to secure prime store locations that authentically reflect and enhance brand identities. Our expert brokerage teams leverage industry data, market insights, and extensive connections to navigate the dynamic retail landscape and empower brands to thrive.

Engage us to: 

  • Craft tailored strategies for expansion that align with business objectives and market dynamics
  • Identify on-market spaces and off-market gems in gateway and emerging cities around the world
  • Secure prime locations with favorable lease terms to maximize potential and mitigate risk
  • Provide project management support for buildouts, ensuring seamless execution of store construction and design

Contact: Alanna Loeffler

As consumers continue to demand convenience, accessibility and value from their healthcare providers, companies are responding by adopting retail locations in urban high streets, lifestyle centers, suburban strip malls, and shopping centers. Our retail specialists help healthcare brands reach consumers and stay ahead of the competition with unique real estate solutions customized to this growing sector. 

Engage us to:  

  • Understand community demand and need for specific healthcare services 
  • Uncover the best retail locations for your new practice 
  • Identify new market entry and expansion opportunities grounded in data and analytics 
  • Assist in building a scalable real estate program that will achieve your growth goals while maximizing cost savings and efficiencies  

Contact: Alanna Loeffler 

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Services for Retail

THE RETAIL RUNDOWN

Stay in the know about the latest retail trends with insights from our real estate experts. Follow our LinkedIn series or subscribe to receive these videos directly to your inbox.

Retail Space Dynamics Video (image)
Exploring the Key Sectors Driving the Surge in Retail Occupancy

James Bohnaker, Senior Economist

Watch Video

Power of Data and Advisory Video (image)
Leveraging Data & Advisory Helps Retailers Make Better Decisions

Alanna Loeffler, Managing Director of Retail Business Strategy

Watch Video

Retail Cap Rates Video (image)
Retail Sector Shows Modest Cap Rate Expansion

Chris Hollenbeck, Vice Chair

Watch Video

New Retail Concepts Video (image)
What New, Exciting Retail Concepts are Emerging?

Watch Video

Emerging Retail Markets Video (image)
What are the Retail Markets to Watch?

Watch Video

C&W Value Add Video (image)
How Does Cushman & Wakefield Help Our Clients Achieve Their Goals?

Watch Video

Contacts

Barrie-Scardina-Northeast Regional President
Barrie Scardina

President of Americas Retail Services, Agency Leasing & Alliances
New York, United States


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Alanna-Leoffler-2023-Headshot
Alanna Loeffler

Managing Director of Business Strategy
San Francisco, United States


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Jim Kierski New York Retail
Jim Kierski

Head of Retail Consulting, Americas
St. Louis, United States


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FAQs

The halo effect proves that when a retailer opens a physical store location, they see their online sales jump by approx. 30% (according to ICSC). This means that not only will the physical store act as an additional sales channel to drive revenue, but it will enhance a brand's online business as well.)

Brands are harnessing the power of online sales data to inform decision-making across all channels of distribution. Effectively analyzing data such as consumer profiles, demographics, and popular products by consumer type and location ensures new physical stores and their merchandising mix will best meet a brand’s target customer in the market they enter.

An intelligent approach to store growth will identify the top markets for growth and target the highest potential submarkets for your new location.

Brands are harnessing the power of online sales data to inform decision-making across all channels of distribution. Effectively analyzing data such as consumer profiles, demographics, and popular products by consumer type and location ensures new physical stores and their merchandising mix will best meet a brand’s target customer in the market they enter.

An intelligent approach to store growth will identify the top markets for growth and target the highest potential submarkets for your new location.

 

Related Insights

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U.S. Shopping Center Reports

Access the latest quarter commercial real estate results for the retail sector nationally. MarketBeat reports analyze quarterly market activity including supply, demand and pricing trends.
James Bohnaker • 10/10/2024
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The Power of Data & Advisory in Retail Real Estate

To thrive in this fiercely competitive and rapidly evolving landscape, retailers must embrace data-driven strategies along with expert advisory services to inform their real estate decisions. 
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Beyond the Storefront: Evolving Dynamics in Retail Space Occupancy

As the retail sector continues to demonstrate its resilience, explore what’s driving this surge in occupancy and who is filling vacant spaces.
James Bohnaker • 5/6/2024

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